Local SEO Specialist

Company Overview:
Our digital marketing agency specializes in delivering innovative digital solutions to a wide range of clients. We are dedicated to driving growth and success through cutting-edge digital strategies.

Job Overview:
We are seeking a skilled SEO Specialist to join our marketing team. This role includes onboarding and managing various client accounts, each with their unique requirements. While experience in the home service industry is a bonus, it's not essential. The ideal candidate will be adept in various SEO practices, especially local SEO, and skilled in WordPress, SEMrush (or similar SEO tools), heat map tools, and Google Analytics. The role demands expertise in creating SEO-optimized blog and webpage content, managing WordPress sites for optimal load speeds, implementing schema markup for local search, managing Google Business Profiles, and overseeing Google Search Console and other local listings.

Key Responsibilities:

Develop and execute specialized SEO strategies for a diverse range of clients, focusing on local SEO to boost online presence and drive targeted traffic.
Manage Google Business Profiles for multiple clients, ensuring accurate and optimized presence in local search results.
Oversee and utilize Google Search Console to monitor website traffic, refine SEO strategies, and address site issues for each client.
Handle other local listings, maintaining consistency and accuracy across various platforms.
Perform extensive keyword research and analysis to inform content development and optimization for various clients.
Use tools like SEMrush for competitive analysis, keyword tracking, and assessing SEO performance across client accounts.
Implement and interpret heat map tools to understand user interactions and enhance website user experiences.
Manage, optimize, and keep WordPress websites up-to-date, ensuring high performance and speed for each client.
Regularly monitor and report on SEO metrics using Google Analytics and other relevant tools, providing insights for strategy refinement.
Stay abreast of the latest trends in SEO, search engine algorithms, and digital marketing, applying this knowledge to client strategies.
Collaborate with cross-functional teams to integrate SEO objectives with broader marketing goals.
Troubleshoot and manage DNS configurations to ensure optimal website performance and accessibility.