LinkedIn Strategist | Sales, Business Development & Email Marketing

Are you an expert in LinkedIn strategy, lead generation, and email marketing? St. Nick’s Christmas Lighting & Decor is looking for a LinkedIn Strategist to enhance our presence, expand our network, drive business growth, and support email outreach efforts.

Key Responsibilities

Lead Generation & Outreach
- Develop and execute LinkedIn lead-generation strategies to attract potential clients and partners.
- Manage personalized LinkedIn outreach campaigns to build relationships and drive business development.
- Optimize LinkedIn profiles for St. Nick’s, our CEO, and sales staff to improve visibility and engagement.
- Build and maintain a network of relevant industry contacts, prospects, and collaborators.
- Track and follow up on outreach efforts to nurture leads and increase conversions.

Content Development & Brand Growth
- Create and schedule engaging LinkedIn posts tailored for business growth, sales, and brand positioning.
- Craft compelling thought leadership content to establish St. Nick’s and our CEO as industry leaders.
- Develop case studies, success stories, and product-focused content to increase credibility and visibility.
- Monitor LinkedIn trends and algorithm changes to optimize content strategies.
- Support LinkedIn ad campaigns, including audience targeting and performance tracking.


Email Marketing & Nurturing Leads
- Develop and manage targeted email marketing campaigns to nurture LinkedIn-generated leads.
- Write and optimize email sequences for outreach, follow-ups, and lead conversion.
- Segment email lists to personalize campaigns based on customer behavior and engagement.
- Align LinkedIn and email marketing strategies for cohesive lead nurturing and follow-up.
- Track email performance metrics, including open rates, click-through rates, and conversions.

Sales Support & Team Collaboration
- Work closely with the sales team to leverage LinkedIn and email as tools for prospecting and closing deals.
- Provide LinkedIn training and best practices for our sales staff to improve outreach efforts.
- Align LinkedIn and email strategies with overall sales and marketing goals.
- Collaborate with our content and email marketing teams to create cohesive campaigns.

Analytics & Reporting
- Track key performance metrics, including LinkedIn engagement, email open rates, and lead conversion rates.
- Provide regular reports with insights and recommendations for LinkedIn and email strategy improvements.
- Use LinkedIn and email analytics tools to assess campaign success and optimize future efforts.
- Monitor competitor activity and identify opportunities for differentiation and engagement.

What We’re Looking For:
? Proven experience in LinkedIn strategy, lead generation, and outreach.
? Strong ability to craft compelling LinkedIn posts and engagement strategies.
? Expertise in optimizing LinkedIn profiles for maximum reach and credibility.
? Experience in email marketing, including campaign development and lead nurturing.
? Knowledge of LinkedIn’s algorithm, paid ads, and content trends.
? Strong communication and networking skills to foster connections and business growth.
? Ability to analyze performance data and make strategic adjustments.
If you’re a LinkedIn and email marketing expert who thrives on driving business development and brand growth, we’d love to hear from you! Apply now and help us expand our reach and impact in the Christmas lighting and decor industry. ?????