Lead Generation & Marketing Operations Specialist

Position Overview
We are seeking a Lead Generation & Marketing Operations Specialist to join our team, focusing on driving qualified leads through partnership outreach, webinar promotion, and strategic LinkedIn campaigns. This role will be instrumental in managing our CRM system and optimizing our lead generation processes.

Strategic Impact Areas
- Leverage AI tools effectively to enhance research, outreach, and process efficiency
- Collaborate with team to identify opportunities for AI implementation in workflows
- Lead data-driven decision making by identifying patterns and trends across marketing channels
- Develop and maintain comprehensive process documentation to support team scalability
- Design and execute systematic A/B testing across all outreach channels
- Propose and implement process improvements based on performance data
- Build scalable, repeatable systems for partner outreach and lead generation


Primary Responsibilities
- Lead Generation & Partnership Outreach
- Execute email outreach campaigns to potential partners, managing lead magnet swap initiatives
- Drive attendance to monthly webinars through various outreach channels
- Manage LinkedIn outreach campaigns, including monitoring and optimizing connection requests (800+ monthly)
- Create and manage automated follow-up sequences for LinkedIn connections
- Qualify and route responses to appropriate team members based on established criteria
- Research and validate potential partners to ensure alignment with established partnership criteria
- Maintain and update partner/prospect databases
- CRM Management (GoHighLevel)
- Manage contact lists and handle audience segmentation
- Set up and monitor tracking pixels and UTM parameters
- Collaborate on automation workflow optimization and maintenance
- Assist in organizing and maintaining CRM structure for improved usability
- Track landing page and form performance metrics
- Analytics & Reporting
- Generate weekly and monthly performance reports
- Track and analyze key metrics including:
- Number of booked calls
- Lead generation metrics
- Funnel conversion rates
- Campaign performance metrics
- Provide insights and recommendations based on data analysis

Key Qualities & Mindset
- Systems thinker who naturally identifies process improvements and connections
- Proactive problem-solver with strong automation mindset
- Excellent written communication skills for crafting compelling outreach
- Quick learner who stays current with marketing tools and trends
- Data-driven decision maker with strong analytical capabilities

Required Skills & Experience
- Experience using AI tools for content generation, research, and workflow optimization
- Proven experience with GoHighLevel CRM platform
- Proficiency in LinkedIn Sales Navigator and list building
- Strong analytical skills with ability to translate data into actionable insights
- Excellent organizational skills and attention to detail
- Experience with UTM parameter management and tracking
- Understanding of lead generation and nurturing processes

Preferred Qualifications
- Experience with partnership outreach and relationship management
- Background in marketing automation and workflow optimization
- Understanding of B2B marketing principles
- Experience with webinar/workshop promotion and attendance driving
- Proven track record in lead generation initiatives

To apply, please submit the asking requirements here: wkf.ms/3VJolfh