Lead Gen / GHL EXPERT!

Job Description
We are seeking a highly skilled Lead Generation Specialist with excellent English communication skills and expertise in GoHighLevel (GHL) to join our team. The ideal candidate will have a proven track record of creating, managing, and optimizing lead generation campaigns specifically for the real estate and mortgage industries. Your primary goal will be to generate high-quality leads that convert into clients, using cutting-edge tools and strategies.
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Key Responsibilities
• Design, implement, and optimize lead generation campaigns for real estate and mortgage leads using GoHighLevel (GHL).
• Develop and manage sales funnels, landing pages, and automated workflows to capture and nurture leads effectively.
• Write and execute compelling email and SMS marketing sequences to engage leads and guide them through the sales funnel.
• Create and manage social media ad campaigns (e.g., Facebook Ads, Instagram Ads) to generate leads.
• Monitor and analyze campaign performance metrics (CPC, CTR, conversion rates, ROI) to ensure optimal results.
• Collaborate with the sales team to define lead qualification criteria and ensure smooth lead handoff.
• Stay up-to-date on industry trends, algorithms, and lead generation best practices.
• Report campaign performance and suggest actionable insights to improve lead quality and conversion rates.
• Manage CRM data and ensure accurate lead tracking, segmentation, and reporting within GoHighLevel.
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Required Qualifications
• 2+ years of experience in lead generation, preferably in the real estate or mortgage industries.
• Proven experience with GoHighLevel (GHL), including building funnels, automations, email/SMS sequences, and campaign tracking.
• Strong understanding of social media advertising platforms (Facebook, Instagram) and their targeting capabilities.
• Proficiency in SEO/SEM and familiarity with Google Ads is a plus.
• Excellent written and spoken English skills.
• Ability to create high-converting landing pages and lead magnets.
• Strong analytical skills to track and optimize campaign performance.
• Experience managing CRM systems and maintaining clean, organized data.
• Familiarity with A/B testing to improve campaign outcomes.
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Preferred Skills
• Knowledge of the real estate and mortgage industries, including buyer personas and lead behavior.
• Ability to create engaging content for email, SMS, and ads.
• Mid level graphic design skills for ad creatives (Canva, Photoshop, etc.).
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What We Offer
• Competitive compensation based on experience and performance.
• Fully remote position, working in our Zoom Room from 8am-4:30pm Los Angeles Time
• Opportunity to work with a dynamic and collaborative team.
• Growth opportunities in the fast-paced real estate and mortgage industries.
• Ongoing training and support to help you excel in your role.
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How to Apply
If you’re a motivated, results-driven professional with a passion for lead generation and expertise in GoHighLevel, we’d love to hear from you! Please submit your:
1. Portfolio or examples of past lead generation campaigns, funnels, or automations you’ve worked on.
2. A brief cover letter explaining your experience in lead generation and why you’re a great fit for this role
3. Video showing your English speaking capabilities