Klaviyo Flow Expert

We are a fast-growing eCommerce brand focused on driving results through data-driven marketing strategies. We are looking for an expert in Klaviyo email automation who can help us optimize our email marketing campaigns and create highly converting flows.

Position Overview:
As a Klaviyo Flow Expert, you will be responsible for designing, building, and optimizing email flows that engage, nurture, and convert our customers. You will work closely with our marketing and customer success teams to develop flows that align with our overall marketing strategy, focusing on maximizing engagement, retention, and revenue.

Key Responsibilities:
-Design and implement advanced Klaviyo flows, including welcome series, abandoned cart, browse abandonment, post-purchase, and win-back campaigns.
-Analyze customer behavior to create segmented and personalized email flows.
-Optimize existing email flows based on data and performance insights.
-Collaborate with copywriters and designers to ensure email content is engaging and on-brand.
-Conduct A/B testing on subject lines, content, send times, and other key elements to improve performance.
-Monitor campaign performance and provide regular reporting on key KPIs (open rates, click rates, conversion rates, etc.).
-Stay up-to-date with Klaviyo’s latest features and best practices to enhance email marketing efforts.

Requirements:
-Proven experience (3+ years) working with Klaviyo in a professional setting.
-Strong understanding of email marketing best practices, segmentation, and automation.
-Experience creating and optimizing various types of Klaviyo flows, from basic to advanced.
-Ability to analyze and interpret data to drive decisions.
-Strong project management skills with the ability to handle multiple projects simultaneously.
-Excellent communication and collaboration skills.
-Familiarity with eCommerce platforms like Shopify, BigCommerce, or WooCommerce (preferred but not required).