Influencer Marketing Specialist

About the Job:
We are seeking a creative and results-driven Influencer Marketing Specialist to join our team. This role is focused on building relationships with journalists, writers, and bloggers to promote our client’s products through compelling articles, blogs, and online content. You will play a critical role in expanding our client's brand presence by strategically identifying and partnering with key content creators who align with our goals.

Company Benefits:
Work-from-home setup
Incentives
Holiday leaves and paid time off
Healthcare plan
Competitive salary package

Must-Haves:
3+ years of experience in influencer marketing, content outreach, or PR-related roles
Proven experience in outreach to journalists, writers, and bloggers for product promotion
Strong written and verbal communication skills in English
Knowledge of affiliate marketing programs
Excellent negotiation skills for establishing partnerships with content creators
Familiarity with building and maintaining media lists and outreach databases
Ability to track and analyze campaign performance metrics
Detail-oriented and organized, with the ability to handle multiple campaigns simultaneously

Core Tasks:
Identify and build relationships with journalists, writers, bloggers, and other online content creators who align with the client’s brand and audience.
Craft personalized outreach messages to pitch client products for feature articles, blog posts, and content reviews.
Develop and manage an outreach database to track connections, campaigns, and performance metrics.
Collaborate with the marketing team to align outreach efforts with overall brand and campaign objectives.
Negotiate deliverables, timelines, and terms of collaboration with content creators.
Provide content creators with key product information and marketing materials to ensure successful promotions.
Monitor campaign performance, analyze results, and provide actionable insights to improve future outreach efforts.
Stay updated on the latest trends in influencer marketing and online content creation.