Influencer Marketing Manger

Job Overview
We are seeking an experienced and creative Influencer Marketing Manager with Social Media Expertise to join our team. In this hybrid role, you will lead our influencer marketing efforts while managing key aspects of our social media presence. You will be responsible for identifying and collaborating with influencers, executing impactful campaigns, and enhancing our brand's visibility and engagement on social platforms.

This is a part-time role with the potential to transition into a full-time position based on performance and business needs. The position is remote, supporting a North American-based company, and requires expertise in the North American (USA and Canada) influencer and social media landscape.

Key Responsibilities

Influencer Marketing
• Identify and build relationships with influencers across platforms who align with our brand values and target audience in North America.
• Leverage networks like Amazon Influencers or Associates to develop high-impact partnerships.
• Plan, coordinate, and execute influencer marketing campaigns from start to finish.
• Negotiate contracts, manage deliverables, and ensure campaigns meet performance goals.
• Track and analyze the success of influencer campaigns, using metrics such as engagement, reach, conversions, and ROI.
• Provide actionable insights and recommendations to optimize future campaigns.
• Maintain and nurture long-term relationships with influencers, ensuring ongoing engagement and brand alignment.
• Support influencer partners in creating authentic, on-brand content.
• Work closely with the marketing team to integrate influencer efforts with broader marketing strategies.
• Coordinate cross-promotional activities and events with influencers to amplify campaign reach.

Social Media Management
• Develop and manage high-quality, engaging content (images, videos, and copy) for key social platforms, including Instagram, TikTok, Facebook, and Pinterest.
• Collaborate with influencers to create user-generated content for social media campaigns.
• Monitor, respond to, and engage with followers across platforms to foster a vibrant online community.
• Address customer inquiries and ensure a positive brand image.
• Oversee content calendars and scheduling for social media accounts.
• Ensure consistency in brand messaging and tone across all platforms.
• Measure the performance of social media campaigns using tools like Google Analytics, Facebook Business Manager, and native platform analytics.
• Provide data-driven insights to improve social media strategies.

Qualifications – Ideal Candidate Must-Have
• Bachelor’s degree in Marketing, Communications, or a related field.
• 4+ years of experience in influencer marketing and social media management.
• Proven track record of planning and executing successful influencer and social media campaigns.
• Experience working with influencers in North America (USA and Canada) is required.
• Experience with Amazon Influencers or Associates is highly preferred.
• Expertise in social media platforms, trends, and best practices.
• Strong analytical skills and proficiency in tools like Google Analytics, Facebook Business Manager, and Canva or Photoshop.
• Exceptional written and verbal communication skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.

What We Offer (Corporate Perks)
• Part-Time Opportunity with Growth Potential: Start part-time with the option to transition to full-time based on performance and business needs.
• Flexible Work Environment: Fully remote role, enabling you to work from the comfort of your home.
• Competitive Compensation: Pay aligned with market standards for the Philippines, with potential for performance-based bonuses.
• Career Growth Opportunities: Be part of an international team with access to learning and development opportunities.
• Access to Global Work Culture: Work closely with a North American-based team, gaining exposure to a diverse and dynamic professional environment.

How to Apply
If you are passionate about influencer marketing and ready to make an impact, we’d love to hear from you. Please submit your resume, portfolio, or examples of past campaigns so we can review.