Graphic Designer - Meta Ads

Role Overview
As a Graphic Designer specializing in Meta and social media ads, you’ll play a pivotal role in crafting visually compelling, high-converting creatives. Working closely with our media buyers and strategy teams, you’ll produce assets that resonate with target audiences and drive measurable results for our clients.

Key Responsibilities
- Design visually appealing, high-performing ad creatives for Meta platforms (Facebook, Instagram) and other social media channels.
- Create a variety of ad formats, including static images, carousels, GIFs, and short videos, tailored to client objectives.
- Collaborate with media buyers to align designs with campaign strategies and messaging.
- Stay updated on platform guidelines, trends, and best practices for ad creative design.
- Optimize creatives based on campaign performance metrics and feedback from the team.
- Develop branding elements for clients that ensure consistency across campaigns.
- Contribute to brainstorming sessions for new campaigns and creative ideas.
- Maintain a library of design assets and templates for efficiency and scalability.

Requirements
- Experience: 2+ years of experience in graphic design with a focus on Meta/social media ads.
Technical Skills:
- Ideally, everything will be done in Canva.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects) is beneficial
- Familiarity with Figma and other collaborative design tools is a plus.
- Experience creating motion graphics and video edits for ads (preferred but not essential).
- Creative Skills: Strong portfolio showcasing designs for social media advertising, with an emphasis on performance-driven creatives.
Knowledge:
- Understanding of ad performance metrics and how design impacts results.
- Awareness of audience psychology and design trends for engagement and conversion.
- Communication Skills: Ability to take constructive feedback and translate client briefs into exceptional designs.
- Organization: Strong time-management skills, with the ability to handle multiple projects and meet deadlines.
- Collaboration: A team player who thrives in a collaborative environment.

About Us
Roughidea Digital is a high-performance media agency based in Perth, WA, specializing in Meta and Google Ads. We collaborate with a diverse range of clients to create engaging, results-driven campaigns. We are seeking a Graphic Designer with expertise in designing creatives for Meta and social media ads to join our growing team.

What we offer:
Flexible work environment (remote or hybrid).
Access to cutting-edge design tools and resources.
Opportunities for professional development and creative growth.
A supportive and innovative team culture.