Graphic Designer

Who we are:
Character is the DIY home improvement experience built for the next generation. Our team is obsessed with helping a diverse community of people at all DIY skill levels create the space of their dreams by defying ‘handy’ stereotypes and empowering more people to bring their ideas to life with their own two hands.

Character makes transforming your home seamless, accessible and fun with our line-up of tools & tool sets, toolboxes & tool storage and project kits for popular home improvement projects. Character kits for projects like picture hanging and faucet install combine supplies with how-to videos and access to our team of experts via text so customers can get help when they need it. Launched in 2022, Character products are available DTC at Upgrade to see actual info and more than 1,350 brick & mortar retail stores across the US.

The role:
As Graphic Designer at Character, you'll be at the heart of our visual identity. You’ll create eye-catching designs for social media and bring our product packaging to life. Your creativity will help elevate the brand, engage our audience, and support product launches.

Core responsibilities:

Instagram Content Creation:
- Design and produce engaging, high-quality graphics for Instagram, including posts, stories, and ads, that align with our brand identity and marketing goals
- Ensure all designs are optimized for Instagram’s platform specifications, including aspect ratios and resolution requirements
- Maintain a consistent and visually appealing Instagram aesthetic, contributing to the overall growth of the brand's social media presence
- Collaborate with marketing teaUpgrade to see actual infombers to create content that supports promotional calendars and product launches

Product Packaging Artwork (Using Adobe Illustrator):
- Create and refine product packaging designs using Adobe Illustrator, ensuring they are aligned with our brand guidelines and stand out on retail shelves
- Prepare packaging files for production, ensuring they are print-ready and meet all technical requirements (e.g., dielines, color profiles, etc.)
- Review and revise packaging designs based on feedback from internal teams or external manufacturers

Preferred experience:
- Proficient in Canva and/or Adobe Creative suite
- Proficient in Adobe Illustrator – required for packaging artwork creation
- Prior experience creating posts for Instagram
- Prior experience working with design assets for product packaging, labeling or other product manufacturing uses
- Excellent attention to detail
- Ability to operate independently
- Strong written communication skills for reviewing design briefs and receiving written design feedback