Google Advertising Specialist

ABOUT GENFLOW
We are a leading, all-in-one platform who have been helping your favourite creators turn their passion into successful businesses since 2016. Our creators include Logan Paul, Iman Gadzhi, Grace Beverley, Mike Thurston, Leana Deeb and many others!

Learn about Genflow > Upgrade to see actual info


HOW TO APPLY
Please complete the short form below:

Upgrade to see actual info - (Paste into a new webpage to access)


THE ROLE
The Google Advertising Specialist will be responsible for managing and optimizing our Google Ads campaigns to achieve our marketing and business objectives. This role requires a deep understanding of Google Ads, including search, display, video, and shopping ads, as well as a proven track record of driving performance through data-driven strategies.

Key Responsibilities:
Campaign Management: Create, manage, and optimize Google Ads campaigns across various formats (search, display, video, shopping) to maximize ROI and achieve business goals.

Reporting: Generate detailed reports on campaign performance, providing insights and actionable recommendations to improve ROI and drive business growth.

Keyword Research: Conduct thorough keyword research to identify high-performing keywords and phrases, ensuring effective targeting and ad relevance.

Ad Creation: Develop compelling ad copy, creative assets, and landing pages that align with campaign objectives and target audience preferences.

Performance Analysis: Monitor and analyze campaign performance using Google Analytics, Google Ads dashboard, and other tools. Generate regular reports on key metrics, trends, and insights.

Budget Management: Manage and allocate advertising budgets effectively to maximize performance and minimize cost per acquisition (CPA).

A/B Testing: Implement A/B tests for ads, landing pages, and bidding strategies to continually improve campaign performance.
Audience Targeting: Develop and refine audience targeting strategies, including remarketing and custom audience segments.

Competitive Analysis: Conduct competitive analysis to stay informed about industry trends, competitor strategies, and market opportunities.

Collaboration: Work closely with the marketing team, designers, and content creators to ensure cohesive and effective campaign execution.


Ideal Skills + Experience:
- Proven experience as a Google Advertising Specialist or similar role, with a strong portfolio of successful Google Ads campaigns.
- In-depth knowledge of Google Ads, including search, display, video, and shopping ads.
- Proficiency in Google Analytics and Google Tag Manager, amongst other relevant analytics and reporting tools.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Excellent written and verbal communication skills.
- Creative mindset with the ability to develop compelling ad copy and creative assets.
- Strong organizational skills and attention to detail.