Google Ads and Meta Ads

Job Opportunity: Google Ads & Meta Ads Specialist at Digital Marketing Adelaide

Join Our Team
Digital Marketing Adelaide is looking for a skilled Google Ads & Meta Ads Specialist with strong graphic design skills to join our growing team. As a leading digital marketing agency based in Adelaide, we specialise in high-performance ad campaigns that drive real business results. If you have experience managing paid media campaigns, optimising for conversions, and designing engaging ad creatives, we want to hear from you.

Role Overview
In this role, you will be responsible for creating, managing, and optimising Google Ads and Meta Ads campaigns. You will also design high-converting ad creatives that capture attention and drive engagement. Your expertise in campaign strategy, audience targeting, and performance analysis will be key to achieving client goals.

Key Responsibilities
Google Ads Management

Plan, create, and optimise Google Ads campaigns across various formats, including:
Performance Max (PMax): Leverage automation and AI to drive conversions across Google Search, Display, YouTube, Gmail, and Discovery.
Search Ads: Develop high-performing search campaigns with structured keyword strategies, compelling ad copy, and effective bidding techniques.
Display Ads: Manage and optimise display campaigns, including retargeting, to boost brand visibility and engagement.
Shopping Ads (Google Merchant Centre): Set up, manage, and optimise Google Shopping campaigns to maximise eCommerce performance.
YouTube Ads: Develop and implement YouTube ad strategies, including in-stream, bumper, and discovery ads, to increase brand awareness and engagement.
Remarketing & Retargeting: Implement remarketing strategies to re-engage visitors and convert potential customers.
Conversion Rate Optimisation (CRO): Work on improving ad performance through landing page optimisation, A/B testing, and audience segmentation.
Meta Ads Management

Set up, manage, and scale paid advertising campaigns on Facebook and Instagram.
Implement audience targeting, retargeting, and A/B testing to improve ad performance.
Use Meta Business Suite and Ads Manager to track campaign performance and optimise strategies.
Creative Development

Design high-quality ad creatives, including static images, carousels, and short-form video ads, using tools like Canva, Photoshop, or similar.
Develop ad variations for A/B testing to identify the most effective designs.
Performance Analysis & Reporting

Monitor key performance indicators (KPIs) across campaigns and provide actionable insights.
Use Google Analytics, Google Ads Manager, and Meta Business Suite to track and report on campaign effectiveness.
Make data-driven recommendations for scaling campaigns and improving ROI.
Budget & Strategy Management

Manage and allocate ad budgets efficiently to maximise results.
Stay updated with the latest Google Ads and Meta Ads trends, policies, and best practices.

Requirements
Minimum three years of experience managing Google Ads and Meta Ads campaigns.
Strong understanding of all Google Ads campaign types, including Performance Max, Search, Display, Shopping, and YouTube.
Experience with Meta Ads, including audience segmentation, A/B testing, and campaign scaling.
Proficiency in Google Analytics, Google Tag Manager, and tracking tools.
Strong analytical skills with the ability to interpret data and adjust strategies accordingly.
Excellent written and verbal English communication skills.
Graphic design skills for ad creatives (e.g., Canva, Photoshop, or similar) highly regarded.
Experience with conversion rate optimisation and landing page design is a plus.

Work Arrangement
Full-time, work from home.
Shift: 7:00 AM – 3:30 PM PHST, Monday to Friday.
Why Work with Us
Quick hiring process – you could start within a week.
Competitive salary: Php 35,000 – Php 50,000, based on experience.
13th-month pay, 20 annual leave credits, and holiday observance.
Professional development opportunities and career growth.
Stable, long-term employment in a growing company.
How to Apply
If you are an expert in Google Ads and Meta Ads with strong graphic design skills, we want to hear from you. To apply, send:

Resume in PDF format with the word "Pixel" in the headline.
A short video explaining a successful ad campaign you have managed, including strategy and results.
At least five examples of ad creatives you have designed.
Screenshots or reports showcasing past ad performance (confidential data can be blurred).

Applications that do not include all required documents will not be considered.

We look forward to finding our next Google Ads & Meta Ads Specialist – could it be you?