Google Ads Specialist for Dental Clinic (PPC | Lead Generation )

About Us:
We are a family-owned dental clinic in Victoria, Australia looking for an experienced Google Ads specialist to manage and optimize our paid advertising campaigns. The goal is to drive high-quality leads, increase patient bookings, and maximize our return on ad spend (ROAS).

Key Responsibilities:
- Google Ads Campaign Management: Set up, manage, and optimize search, display, and remarketing campaigns for our dental services.
- Keyword Research & Bid Optimization: Identify high-converting keywords and adjust bidding strategies for maximum efficiency.
- Ad Copywriting & A/B Testing: Create compelling ad copy, test variations, and optimize for better performance.
- Landing Page Optimization: Work with our team to ensure landing pages are conversion-friendly and aligned with ad campaigns.
- Conversion Tracking & Reporting: Set up and monitor conversions through Google Ads, Google Analytics, and Google Tag Manager.
- Budget Management: Maximize ad spend efficiency while maintaining a strong return on investment (ROI).
- Competitor Analysis: Analyze competitor strategies and suggest improvements to stay competitive.

Requirements:
- Proven experience managing Google Ads campaigns, preferably in healthcare or dental services.
- Strong understanding of Google Ads bidding strategies, keyword research, and quality score optimization.
- Fluent in English (written and spoken) with excellent grammar for ad copywriting.
- Experience with Google Analytics, Google Tag Manager, and conversion tracking setup.
- Ability to analyze campaign data and provide clear, concise performance reports.
- Knowledge of remarketing, audience targeting, and display ads.

Preferred Qualifications:
- Experience running local Google Ads campaigns for service-based businesses.
- Familiarity with landing page design and conversion rate optimization (CRO).
- Google Ads certification (preferred but not required).

Contract Details
Work Type: Freelance/Contract (Ongoing)
Payment: Negotiable

Expected Results: Increase patient inquiries, improve ad conversion rates, and optimize ad spend for higher ROI.

If you are a Google Ads expert with a proven track record of generating high-quality leads, we’d love to hear from you!