Google Ads Specialist - Service Based Lead Generation

???? Hiring: Google Ads Media Buyer (Finance Lead Gen Specialist) | Full-Time | Long-Term Role ????
Work Remotely | Full-Time | Long-Term | Performance Bonuses | Immediate Start

About Us
We’re a fast-growing Australian marketing agency that partners exclusively with finance brokers — specialising in asset finance, residential loans, mortgage broking, car finance, commercial lending, and more.

Our focus? Results. Real leads. Booked appointments. And building profitable pipelines for finance brokers across Australia.

We’re now on the hunt for a Google Ads Media Buyer who lives and breathes lead generation, understands the ins and outs of the finance space, and is ready to join our remote team full-time.

Who You Are
? You’ve run successful Google Ads lead-gen campaigns for finance brokers, banks, lenders, or credit providers (ideally in AU, NZ, US, or UK markets)
? You know how to build high-converting campaigns for asset finance, residential mortgages, car loans, and refinancing
? You understand the difference between someone clicking an ad and someone actually booking an appointment
? You know how to structure ad copy, keywords, and landing pages for high-intent conversions
? You’ve worked with conversion tracking, offline events, and understand Google’s policies for financial services
? You care about results — not just clicks

Role Responsibilities
Build and manage Google Search, Performance Max, and Display campaigns

Write compelling finance-focused ad copy and match it to relevant keyword intent

Optimise campaigns daily for quality lead volume and low CPL

Monitor and track performance across Google Ads, Google Analytics, and GHL/CRM dashboards

Manage and improve conversion tracking, form fills, and booked appointment metrics

Communicate with our team via Slack and provide weekly campaign reports

Collaborate with landing page designers, copywriters, and automation specialists

Constantly test and tweak for performance — we're not “set and forget”

Must-Have Experience
3+ years running Google Ads campaigns for finance, lending, or mortgage clients

Proven track record of generating leads that turn into appointments

Familiarity with Australian finance industry compliance and ad policies

Strong English communication and ad copywriting skills

Experience using conversion tracking, UTMs, and lead forms

Comfortable working in AEST time zone (at least 4 hours overlap daily)

Nice-to-Haves (but not essential):
Experience with GHL (Go High Level)

Knowledge of Facebook/Meta Ads or YouTube Ads

Worked with appointment setters or sales teams before

CRO skills for landing pages and funnels

Perks
? 100% Remote – Work from anywhere
? Full-time role – we’re not looking for freelancers or agencies
? Long-term position – we want someone to grow with us
? Performance bonuses based on lead cost, volume & appointments booked
? Friendly, supportive team – no egos, just execution

How to Apply
Click Apply and include the following in your message:

A short intro about your experience with Google Ads in the finance niche

2-3 examples of past campaigns you’ve run (with results if possible)

Your monthly salary expectations in PHP

Your availability to start

Bonus: A quick Loom video (2 min max) explaining how you would structure a Google campaign for an asset finance broker in Australia (not a must)