Google Ads Specialist

Job Description:

We are looking for a highly skilled Google Ads Specialist with a proven track record in managing and optimizing PPC campaigns to drive lead generation and conversions. The ideal candidate must have evidence of successful campaigns and be capable of strategically marketing our Spray Foam Removal Services in the UK.

Responsibilities:

Plan, set up, and manage high-performing Google Ads campaigns focused on generating high-quality leads for spray foam removal services.

Conduct thorough keyword research to target the right audience.

Develop and implement effective bidding strategies to maximize ROI.

Create compelling ad copy, landing pages, and A/B test variations to increase conversion rates.

Optimize campaigns continuously by adjusting targeting, ad creatives, and budget allocation.

Conduct detailed competitor analysis to stay ahead of industry trends.

Track KPIs and prepare performance reports to measure success and suggest improvements.

Utilize Google Analytics, Google Tag Manager, and conversion tracking tools for data-driven optimizations.

Manage remarketing campaigns to recapture potential customers.

Requirements:

Proven experience as a Google Ads Specialist, preferably in service-based industries.

Demonstrable evidence of successful PPC campaigns with metrics and case studies.

Strong understanding of Google Ads, Google Analytics, and conversion tracking.

Experience with landing page optimization and A/B testing.

Ability to generate leads at a competitive Cost Per Acquisition (CPA).

Familiarity with negative keyword strategies to improve efficiency.

Excellent analytical and problem-solving skills.

Strong English communication and reporting skills.

How You Would Market Spray Foam Removal Services in the UK:

Our target market includes homeowners, property managers, and commercial building owners looking to remove outdated or problematic spray foam insulation. Here’s how we expect you to approach the campaign:

1. Keyword & Audience Targeting:

Target keywords such as “spray foam removal,” “remove spray foam insulation,” “how to remove spray foam UK” to reach high-intent users.

Use geo-targeting to focus on major UK cities and regions where spray foam removal services are in demand.

Leverage demographic targeting to reach homeowners, real estate professionals, and contractors.

2. Ad Copy & Messaging:

Emphasize key pain points such as mortgage complications, poor insulation quality, and compliance issues.

Include strong CTAs like “Free Assessment,” “Get a Quote Today,” “Expert Spray Foam Removal Services.”

Use urgency tactics like “Limited Slots Available – Book Now.”

3. Landing Page Optimization:

Develop conversion-focused landing pages with strong messaging, testimonials, and lead capture forms.

Implement trust signals such as reviews, certifications, and before/after images of previous work.

Use heatmaps and A/B testing to refine design elements and improve engagement.

4. Smart Bidding Strategies:

Utilize Maximize Conversions & Target CPA bidding to achieve efficient lead generation.

Implement call tracking to measure high-intent leads from phone inquiries.

Optimize for Quality Score by improving ad relevance and landing page experience.

5. Remarketing & Display Ads:

Retarget website visitors with display ads showing before/after spray foam removal results.

Use Dynamic Remarketing to serve personalized ads based on user behavior.

Promote limited-time discounts to encourage conversions.

Why Work With Us?

Long-term opportunity with a stable UK-based company.

Work remotely with flexible hours.

Be part of a growing industry with high demand.

Competitive salary with performance-based incentives.

If you are a results-driven Google Ads specialist passionate about lead generation and can provide evidence of successful campaigns, we want to hear from you!