Google Ads Specialist

Google Ads Specialist

About Us:
We are a leading physical therapy clinic in NYC dedicated to providing exceptional care to our patients. We are seeking a skilled Google Ads Specialist to join our team and help us reach a wider audience through effective digital marketing strategies.

Job Description:
As a Google Ads Specialist, you will be responsible for managing and optimizing our Google Ads campaigns to drive high-quality leads and increase patient acquisition. You will work closely with our marketing team to develop and implement effective PPC strategies that align with our overall business objectives.

Key Responsibilities:
* Campaign Management:
* Create, launch, and manage Google Ads campaigns across various platforms (Search, Display, etc.)
* Optimize campaigns regularly to improve performance metrics such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS)
* Conduct A/B testing to identify and implement high-performing ad variations
* Keyword Research:
* Conduct in-depth keyword research to identify relevant keywords and optimize bids accordingly
* Ad Copywriting:
* Write compelling ad copy that resonates with our target audience and drives conversions
* Landing Page Optimization:
* Collaborate with the marketing team to create high-converting landing pages
* Tracking and Reporting:
* Track campaign performance and generate detailed reports to measure ROI and identify areas for improvement
* Stay Updated:
* Stay up-to-date with the latest Google Ads trends, best practices, and industry developments

Qualifications:
* Proven experience in managing Google Ads campaigns, preferably in the healthcare or wellness industry, physical therapy clinic is a PLUS.
* Strong understanding of Google Ads platforms (Search, Display, Shopping, etc.)
* In-depth knowledge of PPC advertising principles and strategies
* Excellent analytical skills to track, measure, and optimize campaign performance
* Ability to work independently and as part of a team
* Experience with Google Analytics and other digital marketing tools
* Please provide case studies demonstrating successful Google Ads campaigns in the healthcare or wellness industry.

To Apply:
Please submit your resume and relevant case studies to Upgrade to see actual info