Google Ads Manager/Specialist

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???? Location: Remote (Open to candidates in the Philippines)
? Working Hours: 5 hours per day (3 hours EST, 2 hours PH morning)

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We are a growing recruitment agency helping businesses find top talent. We’re looking for a Google Ads Specialist to drive lead generation campaigns and attract clients.

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As a Google Ads Specialist, you will be responsible for creating, managing, and optimizing Google Ads campaigns to generate high-quality employer leads for our recruitment services. Your expertise will help us increase website traffic, drive inquiries, and improve conversion rates.

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? Plan, launch, and manage Google Ads campaigns (Search, Display, and Performance Max) to attract businesses looking for recruitment services.
? Conduct keyword research and create compelling ad copies to maximize click-through rates (CTR) and conversions.
? Optimize landing pages and ensure they are designed for lead generation (forms, CTAs, booking links).
? Set up conversion tracking using Google Tag Manager and GA4 to monitor cost per lead (CPL) and campaign performance.
? Minimal website optimization
? Analyze competitor ads and adjust campaigns based on market trends and industry best practices.
? Collaborate with founders and the marketing team to align ad strategies with business goals.
? Provide weekly performance reports with insights and recommendations for improvement.

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???? 2+ years of experience running Google Ads campaigns focused on B2B lead generation.
???? Strong knowledge of Google Ads Manager, Google Tag Manager, and Google Analytics 4.
???? Experience in conversion rate optimization (CRO) and landing page best practices.
???? Ability to manage ad budgets efficiently and optimize for maximum ROI.
???? Excellent analytical skills to track campaign performance and suggest improvements.
???? Experience with A/B testing and audience retargeting strategies.
???? Self-motivated, detail-oriented, and able to work independently.

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???? Work with a fast-growing recruitment startup and make a direct impact.
???? Fully remote with a flexible schedule.
???? Opportunity to expand your role as the company grows.

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