Google Ads & Digital Marketing Manager

We are seeking a highly skilled and experienced Google Ads & Digital Marketing Manager to oversee and optimize global digital advertising campaigns targeting niche markets in the USA, UK, New Zealand, and Canada. The ideal candidate will be proficient in managing Google Ads, SEO, social media advertising, and YouTube video campaigns, ensuring optimal performance and measurable results.

Key Responsibilities:

Google Ads Management:

- Plan, execute, and manage high-performing Google Ads campaigns for global markets.
- Conduct thorough keyword research and competitor analysis to develop effective ad strategies.
- Create compelling ad copy and optimize campaigns to maximize ROI and conversions.
- Monitor and adjust bids, targeting, and ad placements to improve campaign performance.

SEO Optimization
- Develop and implement SEO strategies to improve organic search rankings and increase traffic.
- Perform on-page and off-page optimization, including content improvements and backlink building.
- Use tools like Google Analytics, Ahrefs, or SEMrush to track and report SEO performance.

Social Media Advertising:
- Create and manage paid social media campaigns across platforms such as Facebook, Instagram, and LinkedIn.
- Collaborate with the content and creative teams to design engaging ads tailored to specific audiences.
- Continuously optimize campaigns to enhance audience engagement and lead generation.

YouTube Video Marketing:
- Develop and execute YouTube video advertising strategies to leverage existing video content.
- Identify target audiences and optimize video ad placements for maximum impact.
- Track and report on YouTube ad campaign performance, using insights to refine strategies.

Data-Driven Optimization:
- Monitor advertising budgets to ensure efficient spending and goal achievement.
- Analyze campaign performance metrics, providing actionable insights to improve effectiveness.
- Stay updated on industry trends, algorithm updates, and best practices across platforms.

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Qualifications:

- Minimum 3 years of experience in Google Ads, SEO, and social media advertising.
- Proven success in managing and optimizing digital ad campaigns with measurable results.
- Proficiency in tools such as Google Analytics, Google Tag Manager, Ahrefs, SEMrush, and Facebook Ads Manager.
- Strong understanding of YouTube advertising and video marketing strategies.
- Excellent analytical skills and the ability to translate data into actionable improvements.
- Strong written and verbal communication skills.

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Preferred Skills:

- Experience managing campaigns targeting global audiences across multiple regions.
- Knowledge of UX principles and landing page optimization.
- Certification in Google Ads, SEO, or relevant digital marketing platforms.
- Familiarity with the education or SaaS industry is a plus.

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What We Offer:

- Flexible working hours and remote work options.
- Opportunities for professional growth and skill development.
- A collaborative and supportive work environment.

If you are a results-oriented digital marketing expert with a passion for Google Ads, SEO, and social media advertising, we’d love to hear from you!

To Apply: Please fill up the application form and attach your CV and a cover letter outlining your experience and achievements.

APPLICATION FORM LINK: https://tally.so/r/nWDp5k