Full Time Social Media Specialist

About Us: Hhemp.co is a leader in the hemp industry, offering innovative and safe hemp products trusted by brands and retailers nationwide. Our commitment to transparency and quality has transformed the industry, and our products are now available in over 5,000 stores across the country. We are seeking a creative and proactive Social Media Specialist to manage our social media accounts, build a strong community around our brand, and expand our presence on new platforms.

Job Responsibilities:
- Content Planning & Scheduling: Plan, create, and schedule all social media content across platforms (Instagram, Twitter, Facebook, TikTok, etc.) using Later. Ensure content aligns with the brand’s voice and marketing goals.
- Community Building & Engagement: Proactively engage with followers by sending direct messages (DMs) and replying to comments to foster a community around our brand. Encourage followers to interact and share their experiences.
- Content Creation: Design eye-catching images and graphics for social media posts using Canva. Create compelling content, including images, stories, and reels, that resonates with our audience.
- Growth & Engagement Strategy: Implement strategies to grow our follower base and boost engagement, analyzing data to adjust campaigns and improve performance.
- Explore New Platforms & Account Creation: Stay updated on and learn new social media platforms to expand Hhemp.co's reach. Create and manage new social media accounts as needed to ensure we’re reaching new audiences effectively.
- Performance Tracking: Use analytics tools within Later and other platforms to track the performance of social media posts and campaigns. Provide regular reports on metrics such as engagement, reach, and follower growth.
- Learning & AI Integration: Stay updated on the latest social media trends, tools, AI innovations, and continually learn new skills to optimize strategies and content creation.
- Videography & Graphic Design (Bonus): Experience in videography or graphic design is a plus, allowing for the creation of video content and more advanced graphics for social media.

Requirements:
- At least 2-5 years of experience managing social media accounts for brands or businesses, with experience in community-building through direct engagement (DMs). Experience in the cannabis, CBD, or hemp industry is a plus.
- Strong experience using Later for scheduling and analytics across multiple social media platforms.
- Ability to create visually appealing, engaging content using Canva. Strong copywriting skills for captions and posts.
- Experience with videography and/or graphic design is a plus, adding value in creating dynamic content like videos and advanced graphics.
- Experience using social media analytics to drive decision-making and improve engagement and growth.
- A desire to continually learn new skills, including exploring new social media platforms and leveraging AI and other digital tools to optimize social media strategies.
- Excellent written communication skills, with the ability to craft compelling captions and respond professionally to followers and customers.
- Familiarity with the cannabis, CBD, or hemp industry is a plus but not required.

Key Performance Metrics:
- Increased followers and engagement rates on all social media platforms.
- Successful expansion into new social media platforms, with growth in new accounts.
- Active community-building through DMs and comments to increase interaction and brand loyalty.
- High-quality interactions with followers and a positive brand presence on social media.

Application Process: Please submit your resume, portfolio (including examples of past social media campaigns or posts), and a brief explanation of how you’ve used Later to manage content.