Freelance Performance Marketing Specialist (Remote)

About Us:
We are a fast-growing company seeking a skilled and passionate Performance Marketing Specialist to join our team on a freelance basis. As part of our dynamic marketing team, you will have the opportunity to work with exciting brands and optimize campaigns to drive measurable results.

Job Description:
We are looking for an experienced and data-driven Performance Marketing Specialist to develop and execute high-impact marketing campaigns across various digital platforms. This is a remote freelance role where you will work closely with our team to deliver performance-oriented results.

Responsibilities:
Plan, implement, and optimize digital marketing campaigns across multiple channels (Google Ads, Facebook Ads, Instagram, LinkedIn, etc.).
Develop strategies to increase ROI through continuous optimization of paid search, display, social, and email marketing campaigns.
Use data analytics to monitor and analyze the performance of campaigns and generate actionable insights.
Conduct A/B testing, analyze results, and adjust campaigns for better performance.
Manage advertising budgets and allocate spend effectively across channels.
Collaborate with the design, content, and product teams to create engaging ad creatives and landing pages.
Stay updated with the latest trends and best practices in digital marketing and performance optimization.
Provide detailed reporting and performance analysis to stakeholders.
Requirements:
Proven experience as a Performance Marketing Specialist or similar role.
Strong understanding of digital marketing platforms including Google Ads, Facebook Ads Manager, Google Analytics, and other performance tracking tools.
Ability to work with data and make data-driven decisions.
Experience in developing strategies for user acquisition, conversion optimization, and lead generation.
Excellent communication skills (written and verbal).
Self-starter with the ability to work independently in a remote environment.
A passion for performance marketing and a commitment to driving results.
Preferred Skills:
Experience with remarketing strategies and display advertising.
Knowledge of SEO, CRO (Conversion Rate Optimization), and funnel management.
Familiarity with email marketing platforms (e.g., Mailchimp, Klaviyo).
Experience working in a fast-paced, dynamic environment.