Facebook Ads Specialist + Strategist

Buzz Digital Agency is a leading digital marketing agency dedicated to delivering impactful advertising solutions that drive growth and success for our clients. We embrace innovation, creativity, and collaboration, offering a dynamic and supportive environment where team members thrive. Join us to work with top-tier clients across diverse industries and play a pivotal role in shaping the future of paid social advertising.

Role Overview
We are seeking a Virtual Facebook Ads Specialist + Strategist to develop, execute, and optimize Facebook and Instagram advertising campaigns. This role combines technical expertise and strategic thinking to deliver measurable results for our clients. As a key player in the paid social team, you will manage campaigns, craft comprehensive ad strategies, and collaborate with internal teams to ensure cohesive, high-performing marketing initiatives.

This remote position offers flexibility, autonomy, and significant opportunities for growth and professional development.

Key Responsibilities
Campaign Development & Execution
Plan, build, and execute Facebook and Instagram ad campaigns that align with client objectives, budgets, and KPIs.
Conduct audience research and segmentation to define targeting strategies, including custom and lookalike audiences.
Design comprehensive ad funnels tailored to specific customer journeys and business goals.
Develop and test compelling ad copy, creatives, and visuals in collaboration with the design team.

Optimization & Performance Management
Monitor campaign performance daily and make data-driven adjustments to bids, budgets, and targeting.
Conduct A/B testing on ads, audiences, and placements to identify winning combinations.
Implement strategies to improve key metrics, including CTR, ROAS, CPA, and engagement rates.
Identify and resolve performance issues, such as low delivery or disapproved ads.

Strategy & Planning
Develop long-term Facebook Ads strategies for clients, incorporating market trends, competitive analysis, and platform updates.
Provide strategic recommendations to clients for scaling campaigns, entering new markets, and leveraging new ad formats.
Integrate Facebook Ads strategies with broader digital marketing efforts, including email marketing, SEO, and Google Ads.

Reporting & Analysis
Create detailed performance reports with insights into campaign metrics, trends, and areas for improvement.
Present findings and recommendations to clients during regular meetings or strategy sessions.
Use tools like Facebook Ads Manager, Business Manager, and third-party analytics tools to track and interpret campaign data.

Client & Team Collaboration
Serve as the primary point of contact for assigned clients, ensuring alignment on goals and expectations.
Collaborate with internal teams, including content, design, and SEO, to maintain consistency across all campaigns.
Stay up-to-date on Facebook Ads policies and trends, sharing insights with the team to foster continuous improvement.
Required Skills and Qualifications

Education
Bachelor’s degree in Marketing, Advertising, Business, or a related field (preferred but not required with significant experience).

Professional Experience
Minimum 2–3 years of experience managing Facebook and Instagram ad campaigns with proven results.
Experience with both lead generation and e-commerce campaigns is highly desirable.
Agency experience or managing multiple client accounts simultaneously is preferred.

Certifications
Mandatory: Meta (Facebook) Blueprint Certifications, such as Media Buying Professional or Media Planning Professional.
Preferred: Certifications in Google Analytics or related data tools.

Technical Skills
Advanced knowledge of Facebook Ads Manager, Business Manager, and third-party tools like AdEspresso or Hootsuite.
Proficiency in analytics tools, such as Google Analytics, to track and report campaign performance.
Strong understanding of Pixel implementation and Events Manager for tracking conversions.

Soft Skills
Exceptional analytical skills with a strong ability to interpret campaign data and draw actionable insights.
Excellent communication skills for interacting with clients and presenting strategies or findings.
Creative thinking to develop innovative ad copy and campaigns that resonate with target audiences.
Organizational skills to manage multiple campaigns and meet deadlines efficiently.

What Makes This Role Unique
Why Join Buzz Digital Agency?
Remote Work Flexibility: Work from anywhere while collaborating with a forward-thinking team.
Career Growth: Opportunities to advance to senior roles, such as Paid Social Manager or Paid Media Director.
Training & Development: Access to paid certifications, training programs, and industry events to enhance your skills.
Diverse Clientele: Work on exciting projects across industries like e-commerce, healthcare, and tech.
Innovation-Focused: Join a team that values experimentation with cutting-edge tools and techniques.


At Buzz Digital Agency, you’ll have opportunities to:

-Spearhead high-budget campaigns for marquee clients, elevating your expertise and portfolio.
-Expand your skillset by exploring additional platforms like TikTok Ads, LinkedIn Ads, or YouTube Ads.
-Mentor junior team members or take on leadership roles as the team grows.
-Contribute to the agency’s thought leadership initiatives, such as webinars, case studies, or blogs.

Are you ready to elevate your career in paid social advertising? Join Buzz Digital Agency and help us shape the future of Facebook and Instagram marketing. Apply now with your resume, a brief cover letter, and examples of campaigns you’ve managed. Let’s grow together!

How to Apply:
If you are a dedicated and experienced Facebook Ads Specialist + Strategist, we encourage you to apply. Please submit your resume at:
https://forms.monday.com/forms/d845a35703e80bbc167465587592bf86?r=use1