Facebook Ads Assistant

We are a sustainable, direct-to-consumer slow fashion brand focused on creating soft, versatile, wardrobe essentials. As part of our small but passionate team, you’ll play a pivotal role in helping manage our facebook/instagram ads to drive profitable new customer revenue.

We’re looking for a motivated, data-driven Ads Assistant who has experience building, managing and optimizing Facebook Ad campaigns.

You will work with the CEO and content strategist to launch dynamic, real-time strategies, test new creative and grow our brand online.

Key Responsibilities:
Paid Ads Strategy & Management:
With strategic direction from the CEO, setup, launch, and oversee Facebook ad campaigns to drive revenue, new customer acquisition, and increase brand visibility.
Optimize ad performance by continuously monitoring KPIs, analyzing data, and advising the CEO on key metrics to adjust the campaigns based on real-time insights and market changes.
Implement A/B testing on ad creative, audiences, and placements to maximize ROAS and drive traffic to the website.
Experience managing conversion campaigns, with lowest cost, or bid caps to drive profitable customer acquisition

Creative Development & Testing:
Work with the marketing team and content strategist to brainstorm ad concepts
Setup ad concept tests in Facebook ads manager
Monitor and report on testing results

Audience Targeting & Segmentation:
Define and refine audience segments for highly targeted ad delivery, leveraging demographic, interest, and behavioral insights.
Create custom and lookalike audiences, retargeting past website visitors, and segmenting potential new customers to maximize reach and relevance.

Budgeting & Reporting:
Manage daily and monthly ad budgets, ensuring that spend aligns with business goals and CPA (Cost Per Acquisition) targets and MER goals.
Provide daily and weekly performance reports to the CEO and marketing team, translating data insights into actionable recommendations for optimization.

Collaborative Campaign Planning:
Work closely with the CEO and marketing team to align paid ads with promotional calendars, product launches, and overall marketing strategy.
Participate in regular team meetings and ad strategy sessions, sharing insights on ad trends and campaign progress.

Key Skills and Qualifications:
At least 2+ years of experience in facebook/instagram ads with eCommerce brands, preferably in apparel
Experience in the Facebook Business Manager/Ads Manager platform
Strong copywriting skills with a keen eye for detail and brand consistency.
Analytical mindset with experience using tools like Google Analytics, Ad Manager Reporting and attribution tools like Kendall AI to report on campaigns
Ability to edit videos and create graphics a strong asset (i.e. understanding of tools like Capcut, canva, adobe)
Knowledge of Shopify platform and key ecommerce metrics

Work Style:
This is a fully remote role with flexible hours, but availability for key meetings during Eastern Standard Time (EST) is required. You’ll participate in weekly check-ins with the CEO

Team collaborates regularly via Slack and you’ll be set up with a brand email for all of your logins and software.

What We Offer:
Competitive rate: $200-$400 USD/month, depending on experience, paid bi-weekly
Approx. hours are 6-10 hours per week max.
Work from anywhere: Fully remote role with flexible scheduling.
Dynamic, supportive, and sustainability-driven work environment.

******How to Apply******:
If this sounds like the role for you, submit your application and include links to portfolio as appropriate

We will reach out to candidates who are a good fit for an initial interview and will require references for further consideration.
We look forward to hearing from you!