Facebook Ads

Job Title: Facebook Ads Specialist for Fire Safety Product Campaign

Job Overview: We are seeking a skilled Facebook Ads Specialist to create and manage targeted ad campaigns promoting our fire suppression products. The ideal candidate will focus on engaging key decision-makers such as Fire Chiefs, Battalion Chiefs, Fire Marshals, and fire departments across the U.S. using video visuals. The goal is to generate interest and encourage the target audience to contact us for product demos.

Key Responsibilities:

Design and execute Facebook ad campaigns aimed at Fire Chiefs, Battalion Chiefs, Fire Marshals, and fire departments.
Use video content as the primary visual to highlight the features and benefits of our fire safety products.
Implement advanced targeting strategies to reach the right audience, optimizing for engagement and conversions.
Create compelling ad copy with a strong call to action, directing the audience to contact Zach at zachs@enforcerone.com or call for a demo.
Monitor and analyze campaign performance to ensure high ROI, adjusting strategies as necessary to maximize effectiveness.
Collaborate with the marketing team to align messaging and visuals with overall branding.
Requirements:

Proven experience in creating and managing Facebook ad campaigns, especially for B2B products or services.
Expertise in video ad placements and experience in using visuals for engagement and lead generation.
Strong knowledge of targeting strategies for niche markets, particularly within fire safety, public service, or similar industries.
Excellent communication and analytical skills to measure performance and make data-driven improvements.
Preferred Skills:

Experience in working with fire safety products or public sector marketing.
Familiarity with A/B testing and optimization tools for Facebook Ads.