Facebook Ad Manager / Media Buyer

About The Modern Ad Agency:

The Modern Ad Agency is a dynamic and growing digital marketing agency dedicated to empowering women and POC businesses. Specializing in Facebook, Instagram, and Google ads, we are a team driven by a passion to help our clients grow their brands and reach new heights. As a small but growing agency, we pride ourselves on a client-first approach, integrity & transparency, and a data-driven growth mentality. Join us in making a meaningful impact in the world of digital marketing.

Responsibilities:
- Manage 5 - 7 client accounts at any given time
- Conduct weekly quality control audits on all ad manager's accounts, collaborating closely with the CEO for strategic client suggestions and improvements.
- Monitor monthly projections, track goals versus actuals, and execute strategic actions based on data insights from ads and funnels.
- Maintain a comprehensive understanding of each client account strategy, involving team members as necessary, and contributing to monthly creative insights to achieve a minimum of 2X ROAS for clients.
- Proactively task necessary funnel work, audits, and creative & copy requirements.
- Prepare and send weekly and monthly client reports with strategic commentary, manage client status calls, and communicate results and progress effectively.
- Send monthly client satisfaction surveys, keep the ad team allocation dashboard updated, and support ongoing projection updates.
- Support onboard of new clients, understanding their strategy, projections, and execution plan for successful and profitable ad campaigns.
- Set up and maintain client ad accounts ensuring optimal campaign structure, targeting, budget pacing, regular testing of new concepts, and accurate tracking at every funnel stage.
- Stay current with client campaign planners, including goals, budgets, links, audiences, and strategies.
- Respond to client communications, questions, and concerns promptly, and stay abreast of new techniques and strategies for improved campaign performance.
- Independently manage client campaign launches, conduct weekly status calls, and use a client call sheet for organized communication.
- Conduct monthly self-assessment reviews for the Ads Manager team, providing constructive feedback, support, and accountability.
- Actively participate in weekly team meetings, contributing strategic ideas and process improvements.

Candidate Profile:
- A minimum of 2 years of experience in marketing.
- Exceptional communication skills and client-facing experience.
- Ability to thrive under tight deadlines and high-pressure situations.
- Strong grasp of digital marketing fundamentals and quick learning ability.
- Experience in a fast-paced work environment.
- Skilled at managing multiple client accounts and projects simultaneously.
- Problem-solving mindset with anticipatory thinking.
- A passion for learning, self-improvement, and staying positive and flexible.
- Team player with a collaborative spirit.
- Availability during ET business hours

INSTRUCTIONS FOR APPLYING
To apply, please send your resume + a brief outline of your experience managing Facebook and/or Google Ads to admin@themodernad.com

NOTE: You will be asked to take an online assessment followed by a 30-min virtual interview if you are successful. Can't wait to meet you! :)