Expert Meta Ads Strategist/Media Buyer

Are you HUNGRY for success and excited by the challenge of driving tangible results through Meta Ads? Do you thrive on optimising campaigns to generate real leads for service-based businesses? If this sounds like you, then keep reading!

Interested? Then keep reading!

About Us:

Prolific You is a digital marketing agency based in Melbourne, Australia. Everything we do is to help our clients get more sales, more leads and more phone calls. We're obsessed with conversion, and have a passion for learning the latest and greatest techniques to drive results. Our clients are medium service based business owners (NO ECOMMERCE CLIENTS) who value trust and honesty, and love a good laugh.

We prioritise connection, despite having a team all over the world, and have created a culture of humour, honesty and support - both professionally and personally. If this sounds like a team you'd like to join, then read on.

Your day-to-day in this role will have you:

Account Builds and Management:

- Set up, manage, and optimise campaigns within Facebook’s ever-changing Ads Manager.
- Ensure campaigns are structured strategically to meet client objectives and deliver measurable results.

Optimising Paid Ads Campaigns:

- Analyse and optimise existing Meta Ads accounts to boost performance and drive conversions.
- Set up and track conversion data using Facebook’s Pixel and Conversion API.
- Fine-tune campaigns, constantly looking for opportunities to increase conversions and ROI.
- Understanding when to A/B test audiences, interests, creatives and copy that will help the client get better types of leads.

Collaborating with the Team:

- Work alongside the creative team to ensure ads are aligned with broader marketing strategies.
- Provide feedback on creative elements to improve performance.
- Collaborate with the sales team by offering strategic suggestions that will help close new deals.

Data Analysis and Reporting:

- Create and manage accurate UTM parameters for tracking campaign performance, ensuring every lead is traceable to its source.
- Analyse campaign data to tell a clear story, identify patterns, and create actionable plans to improve results.
- Use insights to make data-driven decisions, ensuring campaigns are continuously optimised for performance.
- Compile and deliver reports that highlight key metrics, changes, and results achieved, providing transparency to clients and the team.

Staying Ahead of the Game:

- Keep up-to-date with Meta’s ever-evolving advertising landscape and bring fresh ideas to the table.
- Be proactive in suggesting new strategies that could benefit our clients.

If you’re passionate about driving results through Meta Ads and are eager to take on new challenges, we’d love to hear from you!

TO APPLY - please fill out the form here by visiting this link: https://forms.gle/L6v2QxxGSw1eXyTz5

Please note, we will only be considering applications through this form.

Please ALSO note, we are currently on break until the 6th of January. We will be conducting interviews thereafter.

P.S - To Quote David Oglivy:

“If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we will become a company of giants.”

We look forward to standing in your shadow.