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TYPE OF WORK
Full Time
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SALARY
100000
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HOURS PER WEEK
40
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DATE POSTED
Dec 31, 2024
About Us:
Drip Fitness is a gym focused on transformational fitness programs and group classes. Our mission is to transform lives, and we need a digital advertising expert to help us expand our reach, drive leads, and convert them into loyal paying customers. We’re looking for an experienced, results-driven digital advertising manager to handle our paid campaigns on
Role Overview:
As our Digital Advertising Manager, you’ll oversee all aspects of our paid digital advertising efforts. From campaign setup to management and reporting, you’ll ensure that our advertising campaigns are optimized for lead generation and conversions. You’ll be responsible for creating compelling ad copy, retargeting with specific keywords, analyzing performance, and ensuring a positive return on ad spend (ROAS). You’ll be a key player in driving high-quality leads that convert into paying customers for our gym.
Key Responsibilities:
• Campaign Management: Lead the setup, execution, and optimization of
• Targeting & Retargeting: Implement effective targeting strategies, including keyword targeting and retargeting competitors’ audiences, to ensure maximum reach and lead generation.
• Ad Copy Creation: Develop compelling ad copy that resonates with our target audience, drives engagement, and leads to conversions.
• Lead Generation: Ensure campaigns are generating high-quality leads, focusing on maintaining a healthy lead count and an optimized Cost Per Lead (CPL).
• Conversion Tracking & Optimization: Work on strategies to convert leads into paying customers, tracking the entire customer journey from lead to sale.
• KPI Reporting & Analysis: Provide daily and weekly performance reports, analyzing key metrics such as CTR (Click-Through Rate), CPL, ROAS, and conversion rates, and adjusting campaigns based on data insights.
• A/B Testing: Conduct A/B testing for ad creatives, targeting options, and landing pages to continuously improve performance.
• Audience Segmentation: Create targeted audience segments based on interests, behaviors, demographics, and more to ensure ads reach the right people.
• Budget Management: Oversee ad spend, ensuring campaigns stay within budget while maximizing results.
• Scaling Campaigns: Identify high-performing ads and scale them, while pausing or adjusting underperforming ads to optimize results.
• Cross-Platform Integration: Coordinate with other marketing efforts to ensure consistency across all digital channels.
Qualifications:
• Proven experience in running paid
• Deep understanding of
• Expertise in retargeting, including using competitors’ audiences, and leveraging specific keywords.
• Strong ability to write engaging ad copy that resonates with potential leads and drives action.
• Experience in creating and optimizing high-converting landing pages for lead capture.
• Familiarity with analytics tools and platforms for tracking KPIs and performance metrics (e.g.,
• Ability to manage multiple campaigns and adjust strategies based on performance data.
• A coachable attitude and willingness to learn and adapt based on feedback.
• Strong communication skills and attention to detail.
What We’re Looking For:
• A digital advertising expert who is results-driven and has a proven track record in paid social media campaigns.
• Someone who thrives in a fast-paced environment and is passionate about marketing in the fitness space.
• A proactive, data-driven individual who can take ownership of campaigns and continuously optimize for better performance.
• A coachable, flexible team player who can follow instructions but also bring their own creativity and insights to the table.
What We Offer:
• Competitive salary based on experience.
• Remote work with flexible hours.
• Opportunity to work with a growing fitness brand on high-impact projects.
• A supportive and collaborative team environment.
How to Apply:
Submit your resume, portfolio (if applicable), and a brief cover letter outlining your experience with
