Experienced WooCommerce Website Designer For a New Brand

• Scope of Work:
• Before making design decisions, the designer must clarify any uncertainties by consulting with us to ensure the approach aligns with our vision. All unclear aspects should be confirmed before proceeding to avoid unnecessary revisions.
1. Brand Identity Development:
o Create a professional logo that captures the essence of Blastrz’s mission and customer avatar.
o Develop a cohesive color palette, typography, and visual style guide to ensure consistency across the website and future materials.
2. Website Design:
o Design a fully responsive WooCommerce website with a seamless user experience on both desktop and mobile devices.
o Ensure the design prioritizes speed and performance, using lightweight tools and assets.
o Incorporate modern, intuitive layouts and user interface best practices.
3. Key Pages to Design:
o Homepage: Use visual storytelling to emotionally connect with visitors and showcase Blastrz’s unique value. Highlight how the product solves common cooking challenges by empowering users to effortlessly recreate their favorite takeout and restaurant dishes and achieve unmatched flavors at home. Incorporate high-performance features like insane heat delivery, ease of flame control, and sturdy design for versatility beyond wok cooking. Engage users with bold visuals and videos that demonstrate the wok burner in action, its ability to achieve wok hei, and its seamless compatibility with existing gas setups. Include trust-building elements, email capture forms, and visually engaging lifestyle imagery to inspire confidence and excitement.
o Product Page: Include space for technical specifications and visually engaging feature highlights. Incorporate three clickable product description tabs: Technical Specifications, FAQs, and Manuals (or adjust these throughout the page)
o Blog Page: Create a professional layout suitable for articles, announcements, and updates. The blog will act as a hub for sharing stories, recipes, cooking tips, and product-related content. Include prominently displayed social media icons (YouTube, Facebook, TikTok, and Instagram) to encourage engagement and drive traffic to Blastrz's social platforms.
o Recipe Page: Ensure the recipe page and blog page use the same underlying template for clear and engaging presentation of content, maintaining consistency and reducing resource use.
o Cart and Checkout: Ensure modern, user-friendly design with dynamic feedback and lates UX features for the highest possible checkout rate. Alos keep in mind minor feature like (e.g., adding coupon code and related text, item removal notifications and related texts and coresponding changes, privacy checkboxes etc…).
o Static Pages: Use a single template design for Shipping Policy, Terms & Conditions, Owner’s Manuals, and other static pages to reduce costs and streamline the development process.
o Contact Page: Include a user-friendly form and additional contact options to facilitate communication.
4. Strategic Call-to-Actions:
o Strategically position “Buy Now” buttons and email capture forms for maximum engagement.
o Ensure clear, prominent CTAs on all key pages.
5. Trust-Building Elements:
o Integrate sections for customer reviews and testimonials.
o Highlight any guarantees or warranties. (1 year warrantie)
6. Scalability:
o Ensure the design is flexible for future expansions, such as adding products, regional options, or multilingual support.
7. Deliverables:
o Fully editable design files (e.g., Figma, Adobe XD) for future use.
o A comprehensive style guide documenting fonts, colors, button styles, and other design elements.
o Mockups or previews for all critical pages before implementation, with static page designs consolidated into one preview to reduce workload and avoid duplication.
8. Emotional and Visual Impact:
o Use lifestyle visuals that emotionally engage the audience while showcasing the product's practicality. Include videos and images that clearly highlight the product in action, emphasizing its unique benefits.
o Ensure all visual elements align with the storytelling and enhance the brand narrative.
o Use lifestyle visuals and videos that showcase the product in action, emphasizing its benefits and creating an emotional connection with users.
o Ensure all visual elements support the storytelling and brand narrative.
9. Asset Guidance:
o Provide clear instructions for photo and video requirements (e.g., dimensions, style) to align with the design.
o Use placeholders for images and videos until assets are available.
• Required Skills and Experience:
o Proven experience designing WooCommerce or similar e-commerce websites.
o Strong understanding of user experience (UX) best practices.
o Expertise in creating high-performance, SEO-friendly designs.
o Ability to deliver visually cohesive designs that align with a brand’s mission and target audience.
o Excellent communication skills and responsiveness.
• Preferred Qualifications:
o Experience with designing for cooking equipment or kitchenware brands.
o Knowledge of optimizing designs for both usability and conversion rates.
• Timeline: We are looking for someone who can start immediately and deliver milestones promptly.
• How to Apply: To ensure you have read this job description thoroughly, please start your application with the word 'WokHei' to show attention to detail. Include the following in your application:
o A portfolio showcasing relevant WooCommerce or e-commerce website designs.
o A brief overview of your approach to brand-focused website design.
o Your preferred tools for design (e.g., Figma, Adobe XD).
• If you’re ready to help bring the Blastrz brand to life with a website that captivates our audience and drives sales, we look forward to hearing from you!