Experienced Social Media Manager

About We Build Tradies:
We Build Tradies is a results-driven Digital Marketing Agency based in Melbourne, Australia, specialised in helping tradies, builders and construction companies to grow, by building their brand online, generating consistent high-quality leads and clients, and recruiting top-tier staff to facilitate operational growth. We achieve this by implementing our strategic digital marketing campaigns, social media strategies and content creation.


Position Overview:
The Social Media Manager is a dynamic and creative professional who plays a crucial role within the Social Media Department at We Build Tradies. Passionate about all things social media, brand growth, content creation and copywriting, they are proactive in driving the presence and engagement of multiple client accounts across platforms like Instagram, Facebook and LinkedIn.
In this role, the Social Media Manager will manage multiple client accounts (12-15), working closely with the Director to develop and execute innovative social media strategies that enhance brand awareness, foster community engagement, and generate quality leads and new business for clients. They excel in social accounts management and organic growth strategies, with a strong background in copywriting, video and photo editing, and graphics creation. The Social Media Manager is a creative thinker with a commitment to excellence, always striving to learn, improve, and assist their teammates in delivering exceptional outcomes.


Responsibilities:
Social Media Strategy: Develop and implement comprehensive social media strategies aligned with the unique marketing objectives and brand identities of each client. This includes competitor research and analysis, creating a content strategy and brand voice, reviewing performance and making optimisations, as well as setting-up and optimising social media accounts.
Content Creation: Create and edit engaging content (including copywriting, images, videos and graphics) optimised for each social media platform that resonates with each client’s unique target audience.
Content Management & Scheduling: Manage content calendars for Instagram, Facebook and LinkedIn accounts. Scheduling content on a weekly basis, aligning with post schedules.
Community Engagement: Foster a vibrant online community by responding to comments and messages, as well as engaging with followers and new accounts to drive organic growth. Keep a finger on the pulse of audience sentiment and adjust strategies accordingly.
Social Media Trends: Stay up-do-date with current trends across social media accounts, as well as social media content within the construction industry specifically.
Analytics and Reporting: Track performance metrics across platforms, providing monthly reports on following count, reach, engagement, and overall campaign effectiveness. Utilise insights to optimise content and boost posts effectively. Consistently monitor key competitors and similar brands in the industry.
Team Collaboration: Collaborate closely with the Director, Lead Social Media Manager and other Social Media Managers to align social media strategies with overall brand objectives. Embrace the unique brand vision and values of each client to ensure consistent messaging and brand voice across all channels.


Areas of Opportunity within the Role:
Be on the cutting edge of digital marketing surrounded by an innovative team and business, constantly striving to ensure we have the best tools, and technology to assist you in your role.
The opportunity to transition into one of our Lead Social Media Manager Roles, managing your own team of Social Media Managers.


Key Requirements:
3-5 years proven experience as a Social Media Manager.
The ability to handle multiple accounts, work collaboratively in a fast-paced environment, work confidently under pressure and deliver work within deadlines.
Due to the calibre of clients we work with and the standard of service, this role requires a high level of technical skill when it comes to copywriting, content creation and organic growth.
Excellent knowledge of Instagram, Facebook and LinkedIn, Instagram platforms.
Strong written and verbal communication skills, including knowledge of Australian dialogue. The ability to transfer this understanding into written content is key.
Creative mindset with the ability to think outside the box.
A positive growth-mindset, with an eagerness to learn and improve.
Analytical skills and ability to interpret social media metrics.
Video editing software, including CapCut, iMovie, Final Cut Pro or Premiere Pro.
Image editing and graphics creation, including Canva or Photoshop.


Additional Experience (Not Required, but Favourable):
Working with construction or real estate clients
Project management tools, including Monday.com or Asana etc


Benefits of Working at We Build Tradies:
Competitive remuneration.
100% virtual role.
Weekly team meetings and collaboration calls.
Ongoing support, training and mentorship.
Family values with a focus on work-life balance and flexibility.
Work across some amazing, industry-leading client accounts.
Surrounded by like-minded people that are continually wanting to succeed and grow.


If you think that the above sounds like you and you are ready to join a high-growth, devoted and self-motivated team, then please apply. Attach a video telling us a bit about yourself to stand out from the crowd!