Experienced Google Ads Manager (Local Services | Conversion Tracking & Ad Copy)

Job Description:
We are looking for a Google Ads expert with a proven track record in local service-based businesses to optimize our ad performance, improve tracking accuracy, and create targeted campaigns for better ROAS and customer retention. Our estimated ROAS is between 3-5x, but we need precise tracking and optimization to scale efficiently.

Key Responsibilities:
Google Ads Optimization:
Improve targeting, bidding, and conversion tracking to maximize return on ad spend (ROAS).

Conversion Tracking Overhaul:
Ensure all CallRail phone calls and WhatsApp message conversions (message asset tracking) are properly attributed to Google Ads for precise ROAS calculations.

Customer Retargeting:
Develop campaigns to retarget old customers using phone data from our existing customer base.

New Ad Copy & Campaigns for Women:
Since 60% of our Google Ads traffic comes from women, create highly optimized ad copy and landing pages tailored for them.

Budgeting & Scaling Standards:
Implement a structured ad budget strategy to maximize efficiency and profitability at our $Upgrade to see actual infoLTV per customer.

Deposit-Based Booking Strategy:
Optimize ads to align with our $10-50 deposit model before service fulfillment.

A/B Testing:
Regularly test different ad copy and landing pages to identify high-performing combinations.

Custom Landing Pages for Different Campaigns:
If possible, create and optimize dedicated landing pages for different audience segments (subscriptions will be covered by us).

About Raj School of Driving:
Raj School of Driving is a trusted driving school in the DFW area, providing hands-on driving lessons, road tests, and licensing assistance. The school primarily serves the Desi (South Asian) community, helping individuals get their driver’s licenses quickly and efficiently.

The business offers:

One-on-one driving lessons for $100 per 2-hour session, including highway training
Road tests for $195, with priority booking available
A full package for $499, which includes 4 lessons, a road test, and a pre-test evaluation
Our goal is to provide a smooth and hassle-free licensing experience while maintaining high-quality driving instruction. More details are available at Upgrade to see actual info

Ideal Candidate:
Experience with Google Ads for local service businesses
Proven ability to track and optimize ROAS (we estimate 3-5x, but need clarity)
Expertise in CallRail & WhatsApp conversion tracking
Creative ability to write new ad copy and scale targeted campaigns
Experience with A/B testing strategies for ad copy and landing page improvement
Bonus: Ability to build and manage landing pages (tools/subscriptions will be provided)