Event Marketing Campaign Manager

About Snöball

Snöball transforms event attendees into influential promoters. By leveraging peer-to-peer referrals across social networks, Snöball helps event organizers grow their audience. Our unique approach amplifies visibility through personalized referral marketing campaigns, fully managed by our team of event marketing experts.

Your Team

As a member of Snöball, you'll join a dedicated team passionate about innovation in event marketing. Reporting to the Director of Customer Success, you'll work closely with all departments to drive our mission and contribute to our clients’ growth.

Your Role

We are seeking a detail-oriented, creative, and strategic Campaign Manager to help drive registration for our event marketer clients. The successful candidate will be responsible for:

Marketing Campaign Management: The Campaign Manager responsible for end-to-end project management for client peer-to-peer referral marketing campaigns.

Campaign Strategy: The Campaign Manager is the client’s point of contact and acts as the client’s trusted advisor, recommending campaign timelines, content, and general best practices from kickoff to closing.

Content Creation: In collaboration with the client, develop and produce high-quality content, including email and social media copy, and graphic assets designed to generate referrals and convert into new registrations.

Campaign Monitoring and Analytics: Monitor and analyze campaign performance metrics, providing insights and recommendations for continuous campaign improvement.

Provide Top Tier Client Support: Promptly respond to client queries and requests through Snöball’s ticket management system, escalating when appropriate to the Director, Customer Success or internal IT team, following up as necessary.

Collaboration: Work closely with the sales, product, and IT teams to ensure campaign success, client satisfaction, and contract renewal.


Skills and Knowledge

The ideal candidate will have:

Proven experience managing multiple concurrent multi-phase customer projects, preferably in the event management or marketing realms.

The ability to keep pace with the fast-moving events industry, and adapt to the workload peaks and valleys.

Outstanding client-facing skills - the Campaign Manager provides advice and best practices to the client, and collaborates closely with them to plan and execute campaigns.

A bias for action - Snöball clients are event marketers who live and die by their project timeline, and we support them.

Impeccable English-language writing, editing, and proofreading skills.

A collaborative mindset - as a team we work together and with our clients to find a quick solution to any problem!

Ability to create visually appealing content using design tools (e.g., Canva,).

The ability to convey complex technical concepts to non-technical people, as well as to communicate and translate customer requirements to our technical team.

Although Snöball’s clientele are located around the world, the Campaign Manager will be required to be available during Eastern Standard Time business hours to support our North American clients.

The ability to leverage AI technology to innovate and maximize efficiency.

Knowledge of event marketing and the events industry is a plus.


Additional Qualities

A creative and strategic thinker. To you, the “why” is just as important as the “how”.

Ability to work independently and manage multiple projects simultaneously.

Strong attention to detail and commitment to quality.

Adaptability and willingness to learn in a fast-paced environment.

Positive and proactive attitude, with a sense of humour that aligns with our fun work culture.