Email & SMS Marketing Specialist

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About Us:
At Growth Labs, we specialize in scaling online businesses and empowering them to achieve remarkable growth. Our team thrives in a dynamic, remote work environment where we offer monthly bonuses and ample opportunities for professional development.

Role Overview:
We are looking for an experienced Email & SMS Marketing Specialist to join our team. In this role, you will work with both product-based brands and service-based businesses, crafting and executing high-converting email and SMS marketing strategies. Your expertise in email design, comprehensive knowledge of email and SMS flows, and deep understanding of email deliverability (including DKIM, SPF, and DMARC) will be key in driving customer engagement, loyalty, and conversions.

Key Responsibilities:
Develop and implement email and SMS marketing campaigns tailored to our clients' needs, whether they are product-based or service-oriented.
Design visually appealing and effective emails that align with clients' brand identity and marketing objectives.
Optimize email and SMS flows, ensuring each message is perfectly timed to maximize
engagement and conversions.
Ensure high email deliverability by effectively managing DKIM, SPF, and DMARC settings, and by continuously monitoring inbox placement.
Perform A/B testing on various campaign elements to continuously optimize performance.
Monitor and analyze campaign performance, making data-driven adjustments to enhance results.
Stay up-to-date with email marketing laws and regulations (e.g., CAN-SPAM, GDPR) to ensure compliance.
Collaborate with clients and internal teams to align marketing strategies with overall business goals.
Use project management tools to handle multiple campaigns efficiently and meet deadlines.

Qualifications:
Proven experience in email and SMS marketing, with a strong portfolio showcasing successful campaigns.
Expertise in email design, with a keen eye for detail and a deep understanding of what drives engagement.
In-depth knowledge of email and SMS flows, including automation, segmentation, and personalization strategies.
Strong understanding of email deliverability best practices, including DKIM, SPF, and DMARC.
Proficiency with ESPs like Klaviyo, Mailchimp, or similar platforms.
Experience with A/B testing and data-driven optimization.
Familiarity with email marketing laws and compliance regulations.
Excellent project management skills, with the ability to manage multiple campaigns simultaneously.
Excellent communication skills, both written and verbal.

What We Offer:
Remote work with flexible hours.
Monthly performance-based bonuses.
Opportunity to work with a diverse portfolio of brands and businesses.
Continuous professional development and growth opportunities.