Email Marketing and Social Media Manager

Email Marketing and Social Media Manager

Location: Remote
Job Type: Part-time

About Us:
Lather Green is a wellness and skincare brand passionate about promoting healthy living through natural and effective products. As we continue to expand our digital presence, we’re seeking a creative and results-driven Email Marketing and Social Media Manager to lead our efforts in engaging customers and driving conversions through strategic email campaigns and social media content.

Position Overview:
The Email Marketing and Social Media Manager will be responsible for designing and executing compelling email campaigns that convert, while also creating and scheduling daily social media content to engage audiences across Instagram, Facebook, TikTok, Pinterest, and Stories. This role requires a deep understanding of the Wix platform for email creation and embedding links, as well as proficiency in social media strategies to drive website traffic and brand awareness.

Key Responsibilities:

Email Marketing

Design and execute email marketing campaigns through the Wix platform that engage and convert subscribers.
Create emails with compelling visuals, strong calls-to-action, and embedded links to drive website traffic and sales.
Analyze email performance metrics (open rates, click-through rates, conversions) and optimize campaigns for better results.
Social Media Management

Develop and schedule 4 posts and stories per day across all platforms, including Instagram, Stories, Facebook, TikTok, and Pinterest.
Create engaging content with embedded links to the website, ensuring consistency with Lather Green’s brand voice and aesthetic.
Monitor social media trends and algorithm updates to adjust strategies and maximize engagement.
Respond to comments, messages, and interactions to foster community engagement and build relationships with followers.
Analytics & Reporting

Track and analyze performance metrics for email campaigns and social media posts to identify successful strategies and areas for improvement.
Provide regular reports on campaign effectiveness, social media growth, and engagement trends.

Qualifications:
Proven experience in email marketing with a focus on designing campaigns that convert.
Familiarity with the Wix platform for email creation and embedding links.
Proficiency in creating and scheduling content for Instagram, Facebook, TikTok, Pinterest, and Stories.
Strong copywriting and design skills to create engaging, on-brand content.
Ability to analyze data and adjust strategies to improve campaign performance.
Self-starter with excellent organizational skills and the ability to meet deadlines in a remote work environment.
Knowledge of social media advertising (e.g., boosting posts) is a plus.

What We Offer:
Competitive salary with weekly payouts.
Flexible remote work environment.
Opportunity to collaborate with a passionate team and grow with a wellness-focused brand.
Creative freedom to experiment with new ideas and strategies.

How to Apply:
If you’re a creative marketer with a knack for crafting engaging emails and social media content that converts, we’d love to hear from you! Please apply.

Join Lather Green and help us connect with audiences through compelling email campaigns and engaging social media content that drives results!