Email Marketing Specialist (Active Campaign) - Hospitality Businesses

We are seeking a talented and experienced Email Marketing Specialist to join our team. You will manage and optimize our ActiveCampaign email marketing system for multiple hospitality businesses. The role requires a high level of expertise in email marketing, lead generation, ecommerce optimization, and email design to drive engagement, conversions, and revenue.

We operate a hotel, short term rentals and a vacation planning company. You will be creating and maintaining regular monthly newsletters, flash sales, special announcements and drip/nurture campaigns.

Key Responsibilities:
Manage and execute email marketing campaigns through ActiveCampaign.
Design and optimize email templates for desktop and mobile devices.
Segment email lists and create targeted campaigns to improve lead generation and conversions.
Develop automated workflows and sequences to nurture leads and optimize the customer journey.
Analyze campaign performance and provide recommendations for improvement.
Collaborate with marketing and sales teams to ensure alignment with broader marketing initiatives.
Maintain list hygiene and ensure compliance with email marketing regulations (GDPR, CAN-SPAM, etc.).

Qualifications:
Proven experience with ActiveCampaign or similar email marketing platforms.
Strong knowledge of email marketing best practices, including deliverability, segmentation, and personalization.
Expertise in digital design tools (e.g., Canva, Adobe Creative Suite) to create engaging email templates and content.
Strong understanding of lead generation, ecommerce optimization, and customer segmentation.
Excellent communication skills and attention to detail.
Ability to analyze data and report on performance metrics.

Preferred Skills:
Knowledge of hospitality or travel industries.
Experience with A/B testing and email optimization strategies.
Familiarity with CRM systems and integration with email marketing platforms.
If you are a results-driven email marketer who thrives in a dynamic environment, we’d love to hear from you!

This position could be part or full time and depends on the individuals skills and ability to drive a high ROI.