Email Marketing Specialist

We are on the hunt for a sharp and innovative email marketing specialist to build and optimize email marketing campaigns for two consumer brands. This role reports to the eCommerce Manager and will work side by side with the Marketing and Design teams to implement and schedule campaigns that drive traffic and sales to our eCommerce websites.

In this position, you will be overseeing all aspects of e-mail marketing including, but not limited to:
1. Campaign planning & strategy
2. Copywriting for CTAs, subject lines & body text
3. Email design
4. Implementation and scheduling
5. A/B testing
6. Customer segmentation
7. Integrations & technical issues
8. Analysis, Reporting, and KPIs

Strong verbal and written English fluency is required.

The mail marketing specialist, you will be collaborating with multiple teams and 3rd parties to meet metrics/revenue-driven KPIs. You should be able to demonstrate strong copywriting skills to create accessible, engaging, and memorable content.


Key responsibilities:
- Create email marketing campaigns to promote SSD brands.
- Campaign Planning & Strategy. Work with eCommerce and Marketing teams to create and schedule email campaigns that align with the marketing calendar. Recommend offers, discounts, and promotions that achieve campaign objectives while maximizing ROI.
- Implementation & Scheduling. Create and schedule email and SMS campaigns using industry best practices and align with the campaign strategy & schedules set forth by the eCommerce and Marketing teams.
- Customer Segmentation. Analyze customer behavior & demographics to create customer segments that ensure campaigns are relevant, timely, and compelling for all recipients.
- Email Design. Working with the Design team to ensure email layouts are on-brand, optimized for a positive user experience, and align with campaign objectives.
- Copywriting. Using AI tools and copywriting best practices, create persuasive subject lines, CTAs, and body text that align with the brand's tone of voice while maximizing open and clickthrough rates.
- Optimization. Implementing and monitoring A/B tests, tracking user behavior, monitoring email performance, and continually suggesting improvements to maximize the effectiveness of email campaigns and lead capture activities.
- Technical Issues & Integrations. Assist eCommerce Manager to implement software tools that utilize email to enhance the customer journey. Monitor and troubleshoot issues with email deliverability, software integrations, and data/tracking.
- Analysis & Reporting. Prepare and present periodic reports about the performance of campaigns and flows, developing actionable insights and recommendations about how to improve email campaign performance.

Software/Tools:
- Klaviyo
- Shopify or similar eCommerce platforms
- Google Analytics
- Canva

Skill set:
- Email Marketing
- Digital Marketing
- Ecommerce
- Copywriting
- Conversion Rate Optimization

Experience:
- 2-5+ years in a hands-on email marketing-focused role
- 3+ years of experience with Klaviyo is mandatory
- Proven experience with creating high-impact and unique marketing campaigns
- Outstanding copywriting skills
- Comfort with analyzing and manipulating data

Do not apply if:
- You do not have the technical requirements & experience listed above

Scenario Questions:
1. Scenario: Cart Abandonment Recovery Imagine a customer adds products to their cart but doesn't complete the purchase. Describe the email sequence you would design to recover these abandoned carts. What elements would you include in these emails, and at what intervals would you send them? Additionally, how would you segment your audience for this campaign?
2. Scenario: Product Recommendations You have a customer who frequently purchases outdoor gear. How would you utilize email marketing to recommend relevant products to this customer? Describe the strategies and data points you would use to curate personalized product recommendations in email campaigns.
3. Scenario: Post-Purchase Engagement After a customer makes a purchase, how would you continue engaging them through email marketing? Outline a post-purchase email series, detailing the objectives of each email and the timing of sending. What metrics would you use to measure the success of these emails?


Our core values:
At South Street Designs, we believe in creating an environment where everyone can be their authentic selves and contribute their unique perspective to the team. We strive to ensure our company culture is grounded in positive values like trust and respect, collaboration, resilience, and innovation. This commitment enables us to build an atmosphere where inclusion and growth are at the forefront. Our goal is to empower each individual to reach their fullest potential while being supported by the team.

Why people love working at South Street Designs:
- Great compensation & benefits package
- Quarterly reimbursements for internet and technology/office set-up upgrade
- Annual Cost of Living Adjustment based on inflation rate
- Free virtual psychotherapy sessions with MAGIS Creative Spaces
- Holiday Wind Down
- Medicard HMO with 100k DDL once regularized
- 20 PTOs per year once regularized (accrued PTOs during probation)

We know our success depends on the people who join us. That's why we have a meticulous screening process so we can hire top-notch talent. Join us by applying directly at https://www.southstreetdesigns.com/jobs. Submissions elsewhere are ignored.