Email Marketing Manager

Join the Nation’s 7th largest Independent Appliance Retailer in a recession-proof industry with huge growth potential!

We are looking for a goal-driven, innovative, and committed individual to support our business based in Colorado, USA. If you have these soft skills, then you are perfectly fit to enjoy our positive work culture!

Enjoy the benefits such as:

Permanent remote set-up
Competitive Salary
Stable and secured job
Career advancement opportunities
Schedule:

Monday- Friday

8 AM to 5 PM MST (Colorado, USA)

Job Title: Remote Email Marketing Manager

Job Overview:
We're looking for an experienced Email Marketing Manager to join us remotely. Your role involves crafting, executing, and refining email campaigns to boost engagement, retention, and conversions. We need someone with strategic thinking, strong analytics, and a deep grasp of email marketing best practices. You'll collaborate with various teams to develop targeted strategies aligned with business goals.

Responsibilities:

Campaign Strategy and Execution:

Develop and execute email strategies to meet business goals, focusing on acquisition, retention, and revenue growth.
Plan and execute email campaigns, including segmentation, scheduling, and A/B testing.
Create compelling email content and visuals, ensuring brand consistency and alignment with marketing objectives.
Monitor campaign performance and analyze metrics to optimize targeting, messaging, and conversion rates.
Expertise with Email Marketing Software, Copywriting Skills, Attention to Detail, and Contact List Health

Email Automation and Lifecycle Marketing:

Design and implement automated email workflows, including welcome series and re-engagement campaigns.
Develop segmentation strategies based on behavior and demographics.
Continuously refine lifecycle marketing programs to boost customer lifetime value and retention.
List Growth and Management:

Implement strategies for organic email list growth through website sign-ups and lead generation tactics.
Ensure email database compliance
Segment email lists effectively for personalized content and better deliverability.
Leadership and Management skills
Collaboration and Communication:

Work closely with cross-functional teams to align email initiatives with broader marketing goals.
Communicate campaign plans, insights, and recommendations effectively.
Collaborate with the creative team on email designs that drive engagement and reflect brand identity.
Testing and Optimization:

Conduct A/B tests on subject lines, content, and design elements to improve email performance.
Analyze test results and refine strategies to boost open rates, click-through rates, and conversions.
Stay updated on industry trends and emerging email marketing technologies.
Qualifications:

2 years of proven experience in email marketing, preferably in B2C or e-commerce.
Strong understanding of email marketing platforms and automation tools.
Proficiency in email analytics and reporting.
Excellent written and verbal communication skills.
Ability to manage multiple projects and prioritize effectively.
Creative thinker with a passion for testing and optimization.
Familiarity with HTML/CSS and CRM platforms is a plus.
Remote work experience and self-motivation are highly valued\
Typing Speed of not lower than 40WPM
Excel Proficient
Technical Requirements

Dual Monitor
High internet speed
With a backup device/battery and internet connection
Web Cam
USB Type headset with noise cancellation feature
Good work space free from noise and distractions