Email Marketing + Design for Upcoming Kickstarter Campaign

// About the Project

We are working with a client to launch their Kickstarter project in approximately 1 month. For most Kickstarter campaigns, the primary driver of revenue during the first few days of a campaign is effective email (and SMS) execution.

We have done many successful Kickstarter campaigns ourselves, but due to bandwidth constraints, we are seeking an experienced email marketer to work with during this current client's campaign.

To date, the client has (and continues to) build their email list through paid social. They have a relatively simple Mailchimp list with "Normal" and "VIP" people in them.

// Your Role

- Audit & get to understand the current Mailchimp account
- Organize and properly segment current Mailchimp lists if anything is not correct.
- Current lists have simple email flows. Ensure these current flows are logical for normal / VIP lists
- Using client's brand guidelines, create flexible email templates to deploy before and during the campaign
- Create email/sms calendar and content for warm up, launch, and campaign phases of project
- Create & deploy emails/sms to proper audiences for each stage of the campaign

// About You (Qualifications)

- You have deep experience (3 years+) with both email marketing (list segmentation/maintenance, campaign/flow setup & deliverability) as well as email design (you can produce effective and attractive emails, you are an excellent copywriter etc.)
- You have prior experience with eCommerce marketing (any platform, ex: Klaviyo, Mailchimp), and specific experience with Mailchimp
- It is not a requirement that you have to have done a Kickstarter campaign before (we can teach you this part), but if you have that is a bonus

// Timing

This is a project that will start immediately, and last approximately 2 months (8 weeks)