Full Time
$800 - $1200 USD
40
Apr 27, 2024
Job Description:
We are seeking a highly skilled E-commerce Paid Ads Expert to manage and optimize our paid advertising campaigns across multiple platforms including Google Ads,
Responsibilities:
• Develop, execute, and manage comprehensive paid advertising strategies to increase brand awareness and revenue across various e-commerce platforms.
• Conduct thorough keyword research and use SEO strategies to optimize ad copy and landing pages.
• Analyze and interpret campaign performance data to provide actionable insights and make data-driven decisions to optimize spending and performance.
• Test and optimize ads for maximum ROI by experimenting with different demographics, keywords, ad formats, and landing pages.
• Collaborate with the content and graphic design teams to ensure ad content is engaging and aligned with our brand’s voice and aesthetics.
• Manage budget allocation and bidding strategies to maximize effective ad spend.
• Stay updated with industry trends and advancements in digital marketing to keep ahead of competitors.
• Prepare detailed reports on campaign performance and present these to senior management.
Requirements:
• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience as a Paid Ads Manager, Digital Marketing Specialist, or similar role with a focus on e-commerce.
• Extensive experience with platforms like Google Ads,
• Strong analytical skills and experience with analytical tools (e.g., Google Analytics, SEMrush, etc.).
• Excellent communication and teamwork skills, with an ability to share insights clearly and effectively.
• Ability to manage multiple projects and tight deadlines in a fast-paced environment.
Preferred Qualifications:
• Google Ads certification or
• Experience with A/B testing tools and techniques.
• Understanding of UX/UI principles for effective landing pages.