E-Commerce Manager, Shopify Web Developer and Social Media Marketing Specialist

We are a leading fashion company committed to delivering high-quality, trendsetting apparel to our customers. Our brand prides itself on creativity, innovation, and a customer-centric approach. We are seeking a versatile and talented Allrounder E-Commerce Specialist with expertise in managing Shopify stores, web design, custom theme development, and coding, alongside strong skills in social media marketing and digital strategy.

As the E-Commerce Manager & Social Media Marketing Specialist, you will be responsible for managing our Shopify store, overseeing website design and development, creating product mockups, and driving marketing campaigns across various social media platforms. This role requires a unique blend of technical expertise, creative design skills, and marketing acumen.
Key Responsibilities:

1. Shopify Management:
* Manage and optimize the Shopify store to enhance user experience and increase conversion rates.
* Customize Shopify themes using CSS and JavaScript to align with the brand's visual identity.
* Develop and implement website enhancements, including product pages, landing pages, and checkout processes.
* Oversee the integration of third-party apps and plugins to enhance site functionality.

2. Web Design & Development:
* Design visually compelling product mockups and ensure they are accurately represented on the website.
* Collaborate with the design team to create and implement custom graphics, banners, and other visual elements.
* Ensure the website is responsive, mobile-friendly, and optimized for SEO.
* Photo Editing for Store with photoshop and Lightroom

3. Social Media Marketing:
* Develop and execute innovative social media marketing campaigns to increase brand awareness and drive traffic to the Shopify store.
* Create engaging content for various platforms (Instagram, Facebook, TikTok, etc.), including posts, stories, and ads.
* Monitor social media trends and analytics to refine strategies and maximize engagement.
* Collaborate with influencers and brand ambassadors to expand reach and build brand loyalty.

4. Coding & Theme Customization:
* Write and implement clean, efficient code (CSS, HTML, JavaScript) to customize Shopify themes and improve site functionality.
* Troubleshoot and resolve website issues related to coding and theme customization.

5. Product Management:
* Coordinate with the product development team to ensure accurate and timely updates of product listings.
* Oversee the creation of product descriptions, specifications, and other relevant content.
* Ensure that product pages are optimized for search engines and conversions.

6. Marketing Campaigns:
* Plan, execute, and analyze online marketing campaigns, including email marketing, PPC, and social media ads.
* Utilize data analytics tools to measure campaign effectiveness and adjust strategies accordingly.
* Develop and maintain a content calendar to ensure consistent and timely marketing efforts.

Required Skills & Qualifications:

Technical Skills:
* Proficiency in Shopify platform management, including theme customization using CSS, HTML, and JavaScript.
* Experience with graphic design software (e.g., Adobe Creative Suite such as Photoshop, Illustrator, InDesign, Canva) for creating product mockups and marketing visuals.
* Knowledge of SEO best practices and tools.
* Familiarity with email marketing platforms (e.g., Mailchimp, Klaviyo) and social media ad management.
* Familiarity with Meta (Facebook, Instagram) Campaign Management Platform

Creative & Design Skills:
* Strong eye for design and attention to detail in creating visually appealing web pages and marketing content.
* Ability to create compelling and on-brand product mockups and graphics.
* Experience with web design principles and responsive design techniques.

Marketing Skills:
* Proven experience in social media marketing, with a strong understanding of various platforms and trends.
* Ability to create, execute, and analyze successful online marketing campaigns.
* Strong copywriting skills with the ability to craft engaging content for different audiences.
* Branding
* Marketing incl. Social Media Graphics, Print Media

Analytical Skills:
* Strong data-driven mindset, with the ability to interpret analytics and make informed decisions.
* Experience with Google Analytics and other data analysis tools.

Project Management:
* Excellent organizational skills, with the ability to manage multiple projects and meet deadlines.
* Strong communication skills to collaborate effectively with cross-functional teams.

Language Skills
* Proficiency in English
* German Skills is a plus

Preferred Qualifications:
* Bachelor’s degree in Web Development, Marketing, Design, or a related field.
* Experience in e-commerce management, particularly with Shopify.
* Experience in the fashion industry is a plus.
* Experience in Affinity Designer is a plus

Why Join Us?
* Be part of a creative and innovative team in a fast-growing fashion brand.
* Opportunity to lead and shape the digital presence of the brand.

How to Apply: Interested candidates should submit their resume, portfolio, and a cover letter detailing their relevant experience and why they are the perfect fit for this role to