Digital content professional

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TYPE OF WORK

Full Time

SALARY

350

HOURS PER WEEK

40

DATE POSTED

Nov 27, 2024

JOB OVERVIEW

Position Overview
We are seeking an experienced digital content professional to lead our content strategy and community management initiatives. This role combines editorial expertise with community engagement, requiring both creative and analytical skills to drive our digital presence and audience engagement.

Primary Responsibilities
Content Strategy & Management (60%)
Editorial Leadership
- Develop and execute comprehensive content strategy aligned with business goals
- Create and maintain editorial guidelines and style guides
- Manage content calendar and publication schedules
- Monitor content performance and adjust strategies accordingly

Content Optimization
- Perform advanced content editing and proofreading
- Enhance content quality using AI tools (Quillbot, Grammarly, etc.)
- Implement SEO best practices using focus keyphrases
- Create compelling meta descriptions and titles
- Ensure content meets accessibility standards
- Develop internal linking strategy
- Verify and integrate authoritative external sources

Visual Content Management
- Direct visual content strategy using Canva and other design tools
- Ensure brand consistency across all visual elements
- Optimize images for web performance and accessibility
- Create and maintain image guidelines including alt text standards

Community Management & Engagement (40%)
Social Media Leadership
- Develop and implement social media strategy across platforms
- Lead community engagement initiatives
- Monitor and respond to community interactions
- Identify and leverage trending topics
- Create and maintain crisis communication protocols

Analytics & Reporting
- Track and analyze community metrics
- Generate regular performance reports
- Identify growth opportunities
- Measure content effectiveness
- Provide data-driven recommendations

Required Skills & Experience
Technical Expertise
- Advanced proficiency in content optimization tools
- Quillbot
- SEO platforms (Yoast, SEMrush, Ahrefs)
- Analytics tools (Google Analytics, social media insights)
- Design tools (Canva, Adobe Creative Suite)
- Content Management Systems expertise
- Social media management platforms

Professional Experience
- 3+ years experience in content strategy or digital marketing
- Proven track record in community management
- Demonstrated success in growing online communities
- Experience with content optimization and SEO
- Portfolio of successful content campaigns

Core Competencies
- Expert-level English language skills
- Strategic thinking and planning
- Data analysis and interpretation
- Project management
- Crisis management
- Team collaboration
- Adaptive learning ability

Tools & Technologies
Required Proficiency
- Content Optimization: Quillbot, Grammarly
- SEO: Yoast, SEMrush
- Design: Canva
- Analytics: Google Analytics, Social Media Insights
- Project Management: Trello/Asana

Preferred Experience
- Marketing Automation Tools
- Social Media Management Platforms
- Content Calendar Tools
- Email Marketing Platforms

Essential Qualifications
- Bachelor's degree in Communications, Marketing, or related field
- Proven experience in digital content strategy
- Demonstrated community management success
- Portfolio of optimized content
- Strong analytical skills

Preferred Qualifications
- Master's degree in relevant field
- Digital marketing certifications
- SEO certifications
- Social media management certifications
What We Offer
Competitive salary.
Opportunities for growth and skill development.
A collaborative and supportive work environment.

To Apply, Please Submit:
1. Detailed resume
2. Portfolio of content work
3. Examples of community management success
4. Writing samples
5. Social media growth case studies

Include “AI_Social” when responding to the advert.

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