Digital Marketing and Lead Generation Specialist

We are seeking a dynamic Digital Marketing & Lead Generation Specialist to enhance our online presence, optimize SEO strategies, and drive lead generation through multiple social media platforms. This role is perfect for a creative, data-driven professional passionate about real estate marketing.

Key Responsibilities:

SEO Optimization:

• Conduct keyword research and implement on-page/off-page SEO strategies.
• Optimize website content, blog posts, and property listings for search engines.
• Monitor SEO performance using analytics tools and adjust strategies accordingly.
• Implement local SEO tactics to improve visibility in West Texas markets.

Social Media Growth & Engagement:

• Develop and execute a content strategy for LinkedIn, Instagram, TikTok, YouTube, and Facebook.
• Create engaging and visually appealing posts, reels, and videos tailored for each platform.
• Monitor trends to keep content fresh and aligned with real estate audiences.
• Respond to comments, messages, and inquiries to foster community engagement.

Lead Generation & Conversion:

• Design and manage social media ad campaigns to generate high-quality real estate leads.
• Utilize CRM tools to track and nurture leads through email and social media marketing.
• Implement lead capture strategies such as landing pages, downloadable resources, and email drip campaigns.
• Analyze campaign performance and optimize for conversion and ROI.

Qualifications & Skills:

• Proven experience in digital marketing, SEO, and lead generation.
• Proficiency in social media management tools (e.g., Meta Business Suite, Hootsuite, Canva).
• Strong understanding of paid social media advertising strategies.
• Ability to create compelling video and written content.
• Analytical mindset with experience in Google Analytics, Facebook Ads Manager, and SEO tools.
• Real estate marketing experience is a plus but not required.

This role is ideal for someone passionate about real estate marketing, eager to drive online growth, and skilled in turning digital engagement into real-world leads.