Digital Marketing Strategist - Senior Position

About Us

We're an innovative company seeking a tech-forward digital marketing expert who thrives at the intersection of marketing strategy, technology adoption, and AI implementation to elevate our digital presence and drive measurable growth.

Role Overview

As our Senior Digital Marketing Strategist, you'll leverage cutting-edge marketing technology and AI tools to develop, implement, and optimize data-driven marketing strategies across our digital ecosystem, with special emphasis on LinkedIn and B2B channels.

Key Responsibilities

- Architect comprehensive digital marketing strategies grounded in marketing fundamentals and enhanced by advanced technology
- Lead cross-platform marketing campaigns with a focus on LinkedIn and B2B audiences
- Experiment with and implement emerging AI tools beyond ChatGPT (e.g., specialized AI for content optimization, predictive analytics, audience segmentation)
- Evaluate, adopt, and master new marketing tools and platforms before they become mainstream
- Analyze campaign performance through advanced analytics to continuously refine strategies
- Build and lead a tech-savvy marketing team that embraces innovation

Requirements

- 5+ years of progressive digital marketing experience with demonstrable technical aptitude
- Proven success managing LinkedIn marketing campaigns and B2B lead generation
- Strong foundation in marketing principles and strategy development
- Demonstrated experience with multiple AI marketing tools beyond generative text (e.g., Claude, AI Studio, creating custom GPTs, Canva, Descript, Opus Pro, and a variety of other AI content tools)
- Track record of early adoption and mastery of marketing technologies
- Experience with marketing automation platforms, analytics tools, and CRM systems
- Ability to translate marketing data into actionable insights
- Bachelor's degree in Marketing, Business, Computer Science or related field

Ideal Candidate

- Is inherently curious about new technologies and consistently self-educates
- Has implemented AI-driven marketing solutions that delivered measurable results
- Maintains an active and engaging LinkedIn presence
- Possesses a portfolio demonstrating successful technology-enhanced campaigns
- Can speak to both creative marketers and technical teams with equal fluency