Digital Marketing Specialists

Position Summary:
The Digital Marketing Specialist will play a crucial role in executing and managing our digital marketing activities, with a focus on email/SMS campaigns, SEO, content creation, website oversight, and ad design. This role is perfect for someone who thrives in a dynamic environment and has a strong understanding of digital marketing tools and strategies.

Key Responsibilities:
1. Email/SMS Marketing (Weekly):
• Develop and execute engaging email and SMS campaigns to keep our audience connected and informed.
• Track and analyze campaign performance, making data-driven adjustments to optimize engagement.
2. SEO Optimization (Weekly):
• Conduct regular SEO audits to improve our search engine visibility.
• Implement on-page and off-page SEO best practices and monitor keyword rankings.
3. Blog Content Creation (3 Blogs Monthly):
• Write, edit, and publish three blogs per month to drive engagement and build our brand authority.
• Collaborate on content strategies to align with SEO and marketing goals.
4. Website Monitoring/Design (Initially):
• Oversee website updates, maintenance, and performance optimization.
• Assist in initial website design projects and implement improvements to user experience and functionality.
5. Ad Designs (Weekly):
• Design and create weekly digital ads for social media and other digital platforms.
• Ensure ads align with brand voice and visually engage the target audience.