Digital Marketing Specialist (WFH)

As a Digital Marketing Specialist, you will be responsible for creating, managing, and optimizing digital marketing campaigns across various platforms. You will work closely with clients and team members to develop strategies that drive engagement, conversions, and brand growth. Training on advanced AI tools will be provided to streamline your workflows and enhance your productivity.

Key Responsibilities:
Develop and execute digital marketing strategies for clients on platforms such as Facebook, Instagram, and TikTok.
Create, manage, and optimize paid advertising campaigns (PPC, display ads, social media ads).
Conduct keyword research, SEO audits, and implement on-page and off-page SEO strategies.
Design and implement social media marketing strategies to increase brand awareness and engagement.
Analyze and report on campaign performance using analytics tools to drive data-driven decisions.
Collaborate with clients to understand their needs, goals, and target audiences.
Stay up-to-date with the latest digital marketing trends, tools, and best practices.
Utilize AI tools and technologies to optimize marketing efforts and improve efficiency.
Build and maintain strong client relationships for long-term success.

Required Skills & Qualifications:
Minimum of 1-3 years of experience in digital marketing.
Background or certification in design (e.g., graphic design, UI/UX) is a plus.
Hands-on experience with Facebook Ads Manager, Instagram Ads, and TikTok for Business.
Understanding of digital marketing concepts including SEO, SEM, and social media marketing.
Strong analytical skills with the ability to interpret data and generate actionable insights.
Basic understanding of AI tools and willingness to learn new technologies.
Strong communication skills, both written and verbal.
Proficient in using digital marketing and analytics tools (Google Analytics, Facebook Insights, etc.).
Must have a strong portfolio showcasing previous work and results.
Reliable internet connection and your own device for work.
We offer comprehensive training on advanced AI tools to enhance your skills and productivity.
Opportunities for long-term career development and professional growth.
Flexible remote working environment within the Singapore time zone.