Digital Marketing Specialist & Virtual Assistant for Social Media and Content Creation

We are seeking a talented and motivated Digital Marketing Specialist to join our team as a Virtual Assistant! This role is ideal for someone passionate about social media, content creation, and digital marketing who has experience working with luxury brands and can maintain a cohesive, high-end brand voice across all platforms.

We are a premier destination for luxury skin rejuvenation and cosmetic treatments in Perth, Western Australia, offering services such as wrinkle relaxers, dermal fillers, Profhilo, Rejuran Eye, and signature treatments like the Aquagold Glass Skin Facial. With a focus on patient-centered care, we provide a safe, welcoming environment where highly qualified medical professionals prioritize subtle enhancements and glowing, refreshed skin. Combining luxury service with personalized expertise, we help clients look and feel their best

Key Responsibilities:

- Manage and schedule content across social media platforms, including Instagram, Facebook, and TikTok.
- Create quality and engaging content to generate leads and grow the TikTok page.
- Edit and transform raw video/audio into long-form and short-form content optimized for social media.
- Create eye-catching video thumbnails, blog covers, and graphics.
- Optimize blogs and website content for SEO to improve rankings (currently using Shopify)
- Write and format email newsletters (EDMs) and blog posts.
- Organize and upload content across all social media platforms.
- Develop, tidy up, and execute a clear, cohesive marketing and social strategy.
- Collaborate to enhance the brand's digital presence through creative marketing campaigns.

Requirements:

- Experience with luxury brands and the ability to maintain a refined and consistent brand voice/style.
- Proven expertise in digital marketing and lead generation strategies.
- Strong background in social media management, particularly TikTok, Instagram, and Facebook.
- Proficiency in video/audio editing software (e.g., Adobe Premiere Pro, Final Cut Pro, or similar).
- SEO expertise and experience optimizing blogs and websites.
- Graphic design skills using Canva, Adobe Photoshop, or similar tools.
- Excellent written and verbal English communication skills.
- MUST have an eye for detail and strong organizational skills.
- Ability to work independently, meet deadlines, and manage multiple tasks.

Preferred Skills:

- Experience with Shopify or similar e-commerce platforms.
- Familiarity with email marketing - we currently use Flodesk
- Knowledge of social media trends, analytics tools, and marketing performance metrics.

Work Details:

- Part-time to full-time hours (negotiable).
- Competitive monthly salary based on skills and experience.

How to Apply:

Please submit the following:

- Updated resume/CV.
- Portfolio or examples of your work (social media content, videos, designs, marketing strategies, etc.).
- A brief cover letter explaining why you're the ideal candidate for this role.