Digital Marketing Specialist - PPC, Reporting and Email Marketing

We’re a dynamic company dedicated to driving success through innovative digital marketing strategies. We’re looking for a detail-oriented and results-driven Digital Marketing Specialist to help us reach our growth goals through effective email marketing, PPC, and general digital marketing initiatives.

Position Summary:
The Digital Marketing Specialist will be responsible for executing and optimizing digital marketing campaigns with a focus on email marketing, pay-per-click (PPC) advertising on Google, Bing, and Meta (Facebook and Instagram). This role requires a creative and analytical mindset with a deep understanding of digital marketing tools, data analysis, and best practices.
Key Responsibilities:


Email Marketing (40%)
Develop, implement, and optimize email marketing campaigns to drive engagement, retention, and conversions.
Manage email lists, segmentation, and automation workflows.
Create, test, and refine email templates to improve open rates, click-through rates, and overall ROI.
Monitor email performance metrics and develop reports to provide actionable insights.

PPC Advertising (40%)
Plan, launch, and optimize PPC campaigns across Google Ads, Bing, and Meta platforms.
Conduct keyword research, audience targeting, ad copywriting, and performance tracking.
Use data analysis to continuously improve ad performance and reduce cost-per-click and cost-per-acquisition.
Test and analyze landing pages, ad creative, and audience segments to maximize conversion rates.

General Digital Marketing (20%)
Assist in the development and execution of overall digital marketing strategies to increase brand awareness and drive traffic.
Stay updated on digital marketing trends, best practices, and emerging channels.
Collaborate with internal teams (e.g., content, design) to develop cohesive marketing assets.
Analyze competitor activity, user behavior, and market trends to identify new opportunities.

Qualifications:
Bachelor’s degree or certifications in Marketing, Communications, Business, or related field.
2+ years of experience in digital marketing, with a focus on email marketing and PPC.
Proven experience with Google Ads, Bing Ads, and Meta Business Manager.
Proficiency in email marketing platforms (e.g., Mailchimp, ActiveCampaign, GoHighLevel) and familiarity with marketing automation.

Strong analytical skills and proficiency in Google Analytics or similar tools.
Excellent verbal and written communication skills.
Strong attention to detail and project management skills.
Preferred Skills:
Certifications in Google Ads, Meta Blueprint, or similar.
Experience with A/B testing and conversion rate optimization (CRO).
Familiarity with SEO and content marketing principles.
Knowledge of CRM systems and data segmentation strategies.