Digital Marketing Specialist (Lead Generation)

Job Overview:
Join our innovative omnichannel marketing agency based in Singapore as a Digital Marketing Specialist, focusing on lead generation for the home services, education, and beauty industries. This remote role is ideal for someone who is adept at utilizing platforms such as Facebook, Instagram, TikTok, and Google to drive campaign success.

Responsibilities:

• Develop and implement digital marketing campaigns across Facebook, Instagram, TikTok, and Google, specializing in lead generation for the home services, education, and beauty services sectors.
• Manage substantial advertising budgets, ensuring efficient spend and maximizing ROI.
• Set up and manage tracking technologies such as Facebook Pixel and Google Analytics 4 (GA4), ensuring accurate data collection for analysis and optimization.
• Create and optimize landing pages to improve user experience and conversion rates, contributing to overall campaign effectiveness.
• Conduct thorough reporting and ongoing optimization of campaigns to achieve and surpass objectives.
• Collaborate with cross-functional teams to ensure seamless integration of digital marketing efforts.
Requirements:

• Proven experience in digital marketing with a strong focus on lead generation in the home services, education, or beauty services industries.
• Expertise in managing and optimizing paid campaigns on Facebook, Instagram, TikTok, and Google.
• Proficient in setting up and using Facebook Pixel, Google Analytics 4 (GA4), and other relevant tracking tools.
• Strong analytical skills and experience with reporting and data analysis tools like Google Data Studio.
• Excellent communication and organizational skills.
Preferred Skills:

Familiarity with GoHighLevel, Zapier, and Monday.com is an additional advantage.
Benefits:

• Work from home flexibility.
• Performance-based bonus.
• Competitive annual leave package.
This position offers a fantastic opportunity to leverage your digital marketing skills in a dynamic, growth-focused environment, helping our clients achieve their marketing goals with cutting-edge strategies and technologies.