Digital Marketing Manager (Remote)

Complex Nutrition was established 26 years ago as a center of excellence to produce and launch nutrition products into the healthcare and sports industry both nationally and internationally. We have an experienced Research and Development team to help achieve this.

With a proven track record in delivering innovative nutritional solutions, we're expanding our portfolio with an exciting new sports nutrition product line and we are looking for someone with experience to help us develop the brand into a go to brand.

This is an exciting opportunity of significant development and career progression for the right applicant.

The ideal candidate will bring expertise in leveraging digital platforms to drive growth, customer engagement, and operational excellence within the sports industry. In this role, you will drive innovative digital campaigns, develop strategic branding initiatives, and play a pivotal role in shaping the company’s future.

We're seeking an experienced Digital Marketing Manager to lead the digital strategy and execution for our upcoming sports nutrition product launch. This remote position offers the opportunity to shape and drive the digital presence of a new product within an established company.

For more information on our company please visit our website complex-nutrition.ie

Key Accountabilities:
• Develop and optimise landing pages:
o Keep company websites updated with relevant content, optimised for SEO, (search engine optimisation) and aligned with business objectives.
o Produce and optimise multimedia content-photos, videos, graphics, blogs, and newsletters-for digital platforms while maintaining brand consistency.
o Lead content creation strategies and foster audience engagement.
• Identify and manage micro influencers:
o Partner with relevant micro influencers and ensure that the brand is promoted in the best way possible.
o Consider strategies for finding micro-influencers who fit the company’s markets, values and campaign needs.
o Manage communications and micro influencer partners in the delivery of compelling campaigns that leverage data and insights and the implementation of plans aligned to business, brand and marketing objectives.
o Manage relationships with digital marketing agencies and freelancers as needed.
• Customer support:
o Conduct market research to identify trends, customer pain points, and competitor opportunities and recommend innovative approaches to enhance customer experiences and business outcomes.
o Leverage CRM and marketing automation tools to nurture leads and deliver personalized experiences.
o Analyse customer data and feedback to create targeted retention programs.
o Design and execute email marketing campaigns to build and nurture customer relationships
o Build and grow vibrant, active online communities for customers.
• Order management:
o Grow and manage digital accounts, demonstrating strategic thinking and a focus on achieving measurable results.
o Coordinates customer orders, order receipts and processing.
o Collaborate with Customer Service department to ensure order fulfilment.
• Ad management:
o Manage and optimise campaigns across multiple platforms (Google Ads, Meta, LinkedIn, and other relevant channels).
o Plan and refine Google Ads campaigns to drive website traffic and generate leads, using tools like Google Analytics and Google Tag Manager to measure success.
• Develop and grow social media:
o Manage social media platforms such as Facebook, Instagram, TikTok, YouTube and LinkedIn to boost brand visibility and engagement.
o Track and analyse social media performance, providing insights and suggestions for improvement.
In addition to the duties and responsibilities listed above, the job holder may be required to perform other duties as deemed reasonable and necessary by the Company.

Required Skills and Qualifications

Academic Background
Bachelor's degree in Marketing, Digital Communications, or related field

Job Experience
2+ years of digital marketing experience, with at least 2 years in product launch campaigns
Proven track record in managing successful paid digital advertising campaigns
Strong understanding of sports/nutrition industry trends and consumer behaviour
Experience with marketing automation tools, CRM systems, and analytics platforms
Experience with e-commerce platforms and conversion rate optimization

Skills
The job demands a good level of:
Strong communication and teamwork skills, enabling seamless collaboration across departments and fostering a cohesive work environment.
Strong Organisational and time management abilities
Excellent project management presentation and negotiation skills
Building strong relationships and collaboration, honest and open conversations.
Accountability skills, take ownership of their role, ensuring targets are met and exceeded.
Self-motivated and comfortable working independently.
Demonstrated ability to work independently and collaborate remotely
Proficient in Google Ads, paid social advertising, and social media strategy.
Proficiency in design tools (e.g. : Figma, LUpgrade to see actual info Sketch,) and analytics platforms (e.g.: Adobe Analytics, Power BI, Tableau) .
Proven expertise in growing and managing digital accounts, demonstrating strategic thinking and a focus on achieving measurable results.
A creative mindset with the ability to generate innovative ideas and identify opportunities that align with business goals and audience interests.
Attention to detail and ability to multitask effectively, ensuring multiple projects are delivered on time and to a high standard.
Familiarity with keyword research, basic SEO principles, and content performance analysis to optimise digital campaigns and drive continuous improvement.

Personal Profile
Thrive in a competitive environment
Passionate about marketing
Growth mind set and willingness to learn
Confident and charismatic approach to customers
Fluent spoken English