Digital Marketing Manager

The Digital Marketing Manager drives brand awareness, engagement, and conversions through strategic planning, execution, and analysis of digital marketing initiatives across various channels. This role collaborates with internal teams and external partners to ensure a cohesive digital marketing strategy that aligns with overall business objectives.



Responsibilities:

Strategy Development: Create and implement comprehensive digital marketing strategies that align with business objectives and drive growth across all digital channels.

Campaign Management: Plan, execute, and manage multi-channel digital marketing campaigns, including SEO, SEM, email marketing, social media, content marketing, and PPC advertising.

Performance Analysis: Monitor and analyze campaign performance metrics using tools like Google Analytics, social media insights, and other analytics platforms. Generate reports and provide actionable recommendations to improve effectiveness and ROI.

Content Creation: Oversee the development of high-quality content for various digital platforms, including websites, blogs, social media, and email newsletters. Ensure content is engaging, relevant, and optimized for SEO.

Budget Management: Develop and manage digital marketing budgets. Allocate resources effectively and monitor expenditures to ensure campaigns stay within budget while achieving desired results.

Audience Targeting: Conduct market research and audience analysis to identify target demographics and create tailored marketing strategies that effectively engage and convert potential customers.

Innovation & Trends: Stay up-to-date with the latest digital marketing trends, tools, and best practices. Implement new technologies and techniques to enhance campaign performance and maintain a competitive edge.


Qualifications:

3-5 years of experience in digital marketing, with a proven track record of success in developing and executing effective digital marketing strategies that drive results

Bachelor’s Degree graduate

Strong understanding of all major digital marketing channels, including website optimization, SEO, paid advertising, social media marketing, email marketing, and content marketing.

Experience in Google Analytics tools such as (Google Search Console, Google Tag Manager, Google Merchant Cente), Facebook tools (Facebook Business Suite), and other related tools

Experience managing and leading a team of digital marketing specialists.

Excellent analytical and data-driven decision-making skills.

Excellent written and verbal communication skills.

Experience working with International clients

Demonstrates dedication, work ethics, and teamwork attitude