Digital Marketing Expert (Real Estate)

We are seeking a creative, talented, and results-driven Marketing Specialist to join our team, and lead our marketing efforts across various platforms, and execute all aspects of our marketing strategy. The ideal candidate will have a strong background in digital marketing, print marketing, social media marketing and management, and content creation. You will be responsible for promoting our brand, generating leads, and driving engagement across multiple channels. If you are passionate about real estate and have a knack for digital marketing, this is the perfect opportunity for you!

**Basic Requirement:**
Minimum of 2 years in digital marketing, with real estate experience being heavily preferred.

**Qualifications:**
1. Proven experience in Digital Marketing, preferably within the Real Estate industry.
2. Proficiency in Google AdWords, Google Analytics, Google Tag Manager, Google Search Console, etc., and the ability to interpret data.
3. Expert knowledge of Meta (Facebook & Instagram) ad creation, management.
4. Strong skills in Graphic Design. Design Software: Photoshop/Illustrator knowledge is a plus.
5. Strong ability to create and manage content for social media platforms.
6. Expert experience in using Canva for designing print and digital content.
7. Knowledge of creating and editing Video Content for Social Media.
8. Knowledge of Content Management System, Web hosting, Website management, particularly WordPress; familiarity with Elementor is a plus.
9. Ability to manage changes in website content, SEO development, and track analytics to ensure all content is up-to-date and relevant.
10. Knowledge in Zapier for automation and integration.
11. Experience in using Gsuite, Excel, and other basic softwares.
12. Excellent written and verbal communication skills, with the ability to convey complex ideas clearly and effectively.
13. Strong ability to manage multiple projects simultaneously, with a keen eye for detail.
14. Ability to adapt to a fast-paced environment and continuously learn and apply new marketing techniques.
15. Have great work ethics, ability to complete projects on time and reporting.


**Key Responsibilities:**
1. Digital Advertising & Campaign Management:
a) Create, manage, and optimize Google & Meta ads campaigns to drive traffic, generate leads, and maximize ROI.
b) Implement and monitor Google marketing strategies, including Google My Business, Google Products, Display ads, Search Engine Marketing (SEM), and Remarketing efforts.

2. Social Media Management:
a) Develop engaging content for social media platforms, including Instagram, Facebook, TikTok and YouTube.
b) Create and schedule posts, reels, and stories to enhance brand visibility and engagement.
c) Create short form and long form YouTube content.
d) Monitor social media channels, respond to comments and messages, and foster community engagement.

3. Email Marketing & Newsletters:
a) Design visually appealing newsletters to our client base, keeping them informed of the latest news, offers, and updates.
b) Design brochures, feature sheets, postcards and coordinate with printer.

4. Website Design and Management:
a) Oversee the design, content updates, and functionality of our company website, ensuring it is user-friendly and optimized for search engines (SEO).
b) Regularly track and analyze website performance, making necessary adjustments to improve user experience and conversion rates.

5. Analytics & Reporting:
a) Monitor and report on the performance of all marketing campaigns, using tools like Google Analytics, social media insights, and basic performance tracking.
b) Use data insights to refine marketing strategies, ensuring they align with business objectives and drive measurable results.

6. Collaboration & Communication:
a) Work closely with the sales and real estate teams to ensure marketing efforts are aligned with business goals.
b) Assist in communicating with clients about marketing initiatives, ensuring their needs and expectations are met.

When applying for this job, use the keyword "Digital Marketing" to let me know that you have read the whole job description and that you are capable of the job.

**Company Overview:**

We are a BC Canada-based dynamic and growing real estate and marketing company committed to providing exceptional service and innovative solutions to our clients. Our team is dedicated to excellence in the real estate market.