Digital Marketing Expert

- Build a marketing strategy for our medical billing and coding classes to include social media (meta and Instagram) and google ads
- Refine marketing strategy to include paid ads, social campaigns, etc.
- Create marketing content to distribute on social media and google
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
- Develop marketing collateral to be shared with prospective clients and our site
- Create a weekly/monthly calendar for blog posts, case studies and other content to be published on social platforms
- Executes a comprehensive social media strategy to increase visibility of Alaffia Health ensuring a clear and consistent voice.
- Remains current on social media trends and trains others on the new technologies or techniques used to facilitate group interactions and improve collaboration.
- Utilizes social media tools and analytics to measure and report on editorial content engagement and trends.
- Curating, creating, and scheduling content, including copy, graphics, videos, and images
- Monitoring, moderating, and responding to audience comments
- Strategizing and executing social media marketing campaigns, both paid and organic
- Gathering and evaluating social media reports and analytics; optimize efforts based on performance-driven metrics and learnings