Digital Growth Specialist

Key Responsibilities:
SEO & AI Search Optimization
• Develop and execute SEO strategies for conventional search engines (Google, Bing) and AI-powered search platforms (ChatGPT, Perplexity, Bard, etc.).
• Optimize content for semantic search, voice search, and AI-driven responses to increase brand discoverability.
• Conduct keyword research, on-page SEO, and backlinking strategies to drive organic traffic.
• Stay ahead of search algorithm updates and implement necessary changes.

Social Media Growth & Engagement
• Develop and manage content strategies for YouTube, Instagram, TikTok, LinkedIn, Twitter/X, and Facebook to increase engagement and follower growth.
• Create, schedule, and publish engaging content tailored to each platform.
• Foster community engagement by responding to comments, engaging with followers, and participating in relevant conversations.
• Analyze social media performance metrics and optimize strategies based on data-driven insights.

Content Strategy & Creative Marketing
• Collaborate on content ideas, video scripts, and campaigns that drive audience engagement and brand visibility.
• Utilize AI-powered tools (ChatGPT, Jasper, Midjourney, etc.) to enhance content creation and efficiency.
• Ensure a consistent and compelling brand voice across all digital channels.
• General Digital Marketing & Ad-Hoc Tasks
• Manage various digital marketing-related tasks that arise from time to time.
• Identify new growth opportunities, test strategies, and take initiative on projects without needing micromanagement.
• Leverage automation tools like Zapier to streamline workflows.